Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Twitter account access

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Advertising

    • Hotjar Form Analysis & Conversion Funnels, Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and X Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Facebook Lookalike Audience, Google Ads Similar audiences and Microsoft Advertising

      Personal Data: Cookies; Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics, Wordpress Stats and HubSpot Analytics

      Personal Data: Cookies; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Matomo

      Personal Data: Tracker; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: email address

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; various types of Data as specified in the privacy policy of the service

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Font Awesome

      Personal Data: Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Microsoft Clarity

      Personal Data: Usage Data

  • Hosting and backend infrastructure

    • SiteGround Hosting

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Cookies; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Twitter Tweet button and social widgets, Google+ +1 button and social widgets and LinkedIn button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Cookies; Usage Data; various types of Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Cookies; country; Data communicated while using the service; geographic position; Usage Data

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Google Play Store

      Personal Data: Usage Data

  • Registration and authentication

    • Twitter OAuth and WordPress.com Single Sign On

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Facebook Remarketing, Remarketing with Google Analytics, Twitter Remarketing, LinkedIn Website Retargeting and Google Signals

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: Cookies; email address

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Midsummer Agency Srl, VAT 03733220929, Via Messina 11 - 09023 Monastir (CA) - Italy

    Owner contact email: hello@midsummer.agency