Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking and Microsoft Advertising

      Personal Data: Trackers; Usage Data

    • Pinterest Conversion Tag

      Personal Data: device information; Trackers; Usage Data

    • NextRoll

      Personal Data: device information; purchase history; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Pinterest Ads

      Personal Data: Trackers

  • Analytics

    • Google Analytics and Display Advertising extension for Google Analytics

      Personal Data: Cookies; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Contact form and Mailing List or Newsletter

      Personal Data: email address; first name; last name

    • Phone contact

      Personal Data: phone number

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Tracker; Usage Data

    • Google Maps widget

      Personal Data: Cookies; Usage Data

  • Handling payments

    • PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: Trackers

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Google+ +1 button and social widgets, LinkedIn button and social widgets and Pinterest “Pin it” button and social widgets

      Personal Data: Cookies; Usage Data

  • Registration and authentication

    • Direct registration

      Personal Data: address; city; company name; country; email address; fax number; first name; last name; password; phone number; province; state; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics

      Personal Data: Cookies; Usage Data

  • SPAM protection

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    Superior Fireworks, LLC, 1425 Blanding Blvd., Orange Park, FL 32065

    Owner contact email: sales@superiorfireworks.com