Personal Data processed for the following purposes and using the following services:

• • Access to third party services' accounts

    • Access to the Stripe account

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Advertising

    • Meta ads conversion tracking (Meta pixel), X Ads conversion tracking and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Facebook Lookalike Audience

      Personal Data: Cookies; Usage Data

  • Analytics

    • Google Analytics

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Contact form and Mailing List or Newsletter

      Personal Data: email address; first name

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Wistia widget, Google Maps widget and YouTube video widget

      Personal Data: Cookies; Usage Data

    • Adobe Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Handling payments

    • Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • DigitalOcean and Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • GetSiteControl social widget

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • Sendgrid

      Personal Data: email address

    • Customer.io

      Personal Data: Cookies; email address; Usage Data

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Google Ads Remarketing and LinkedIn Website Retargeting

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

    • Segment

      Personal Data: Cookies; Usage Data

  • User database management

    • Intercom

      Personal Data: Cookies; email address; Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Perfocal depends on the payment system used.

Contact information

• • Owner and Data Controller

    Perfocal Limited, 85 Great Portland Street, London, W1W 7LT

    Owner contact email: hello@perfocal.com