Privacy Policy of Pregnancy Coach and LiteShift

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Google AdSense and Google Ad Manager

        Personal Data: Cookies; Usage Data

      • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

        Personal Data: Trackers; Usage Data

    • Analytics

      • Google Analytics, HubSpot Analytics and MixPanel

        Personal Data: Cookies; Usage Data

    • Beta Testing

      • HockeyApp

        Personal Data: app information; Data communicated while using the service; date of birth; device information; device logs; email address; first name; last name; phone number; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: date of birth; email address; first name; last name; various types of Data

      • Mailing list or newsletter

        Personal Data: email address; first name; last name; profession

    • Content performance and features testing (A/B testing)

      • Optimizely, Google Optimize and Visual Website Optimizer

        Personal Data: Cookies; Usage Data

    • Device permissions for Personal Data access

      • Device permissions for Personal Data access

        Personal Data: Approximate location permission (non-continuous); Bluetooth sharing permission; Reminders permission

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • YouTube video widget and Vimeo video

        Personal Data: Cookies; Usage Data

    • Handling payments

      • Amazon Payments, Apple Pay, Android Pay, Google Pay, PayPal and Stripe

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Microsoft Azure

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Netlify

        Personal Data: Usage Data

    • Infrastructure monitoring

      • Sentry

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets, Google+ +1 button and social widgets, Pinterest “Pin it” button and social widgets and Twitter Tweet button and social widgets

        Personal Data: Cookies; Usage Data

    • Managing contacts and sending messages

      • HubSpot Email

        Personal Data: email address; Usage Data

      • Mailchimp

        Personal Data: email address; first name; last name

      • Sendgrid

        Personal Data: date of birth; email address; first name; last name; phone number; Usage Data

    • Managing support and contact requests

      • Help Scout

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Platform services and hosting

      • Shopify

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Facebook Custom Audience

        Personal Data: Cookies; email address

      • Facebook Remarketing, Google Ad Manager Audience Extension, Google Ads Remarketing and Remarketing with Google Analytics

        Personal Data: Cookies; Usage Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: Cookies; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • User database management

      • HubSpot CRM

        Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

      • HubSpot Lead Management

        Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Further information about the processing of Personal Data

    • Push notifications

      This Application may send push notifications to the User.

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

    • Owner and Data Controller

      Smart Human Dynamics
      2000 University Ave
      East Palo Alto, CA 94303

      Owner contact email: info@smarthumandynamics.com