Privacy Policy of www.ascona-locarno.com

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Access to third-party accounts

      • Facebook account access

        Permissions: Email

    • Advertising

      • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

        Personal Data: Trackers; Usage Data

      • Salesforce and Facebook Lookalike Audience

        Personal Data: Cookies; Usage Data

      • Facebook Audience Network

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Analytics

      • Google Analytics and Salesforce Analytics Cloud

        Personal Data: Cookies; Usage Data

      • Facebook Analytics for Apps

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Google Analytics Advertising Reporting Features

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • Google Analytics 4

        Personal Data: browser information; device information; Usage Data

      • Meta Events Manager and Google Analytics with anonymized IP

        Personal Data: Trackers; Usage Data

      • Google Analytics Demographics and Interests reports

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

      • Google Analytics for Firebase

        Personal Data: Application opens; Application updates; device information; geography/region; launches; number of sessions; number of Users; operating systems; session duration

    • Contacting the User

      • Mailing list or newsletter and Contact form

        Personal Data: email address; first name; last name

    • Content performance and features testing (A/B testing)

      • Google Optimize

        Personal Data: Cookies; Usage Data

    • Displaying content from external platforms

      • Google Programmable Search Engine, Vimeo video, Google Maps widget, Instagram widget, Issuu widget, YouTube video widget and TripAdvisor widget

        Personal Data: Cookies; Usage Data

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Mailchimp widget

        Personal Data: email address; first name; last name

      • Wufoo Widget

        Personal Data: Cookies; Usage Data

    • Interaction with external social networks and platforms

      • AddThis, Facebook Like button and social widgets, Twitter Tweet button and social widgets, Pinterest “Pin it” button and social widgets, LinkedIn button and social widgets and Google+ +1 button and social widgets

        Personal Data: Cookies; Usage Data

    • Managing contacts and sending messages

      • Mailchimp

        Personal Data: email address

    • Managing support and contact requests

      • Salesforce Service Cloud

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication

      • Facebook Authentication, Google OAuth and Instagram Authentication

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication provided directly by this Website

      • Direct registration

        Personal Data: city; country; email address; first name; language; last name

    • Remarketing and behavioral targeting

      • Remarketing with Google Analytics and Facebook Remarketing

        Personal Data: Cookies; Usage Data

      • Facebook Custom Audience

        Personal Data: Cookies; email address

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

    • User database management

      • Salesforce Sales Cloud

        Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Transfer of Data outside of Switzerland based on standard data protection clauses

      If this is the legal basis, Personal Data can be transferred outside of Switzerland, if such transfer is carried out according to standard data protection clauses previously approved, established or recognized by the Federal Data Protection and Information Commissioner.
      This means that Data recipients have committed to process Personal Data in compliance with the data protection standards set forth by Swiss law. For further information, Users are requested to contact the Owner through the contact details provided in this document.

Contact information

    • Owner and Data Controller

      Organizzazione turistica Lago Maggiore e Valli
      Casella Postale 462
      6601 Locarno

      Owner contact email: privacy@ascona-locarno.com