Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Microsoft Advertising, Hotjar Form Analysis & Conversion Funnels, X Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Google Ads Similar audiences

      Personal Data: Trackers; Usage Data

    • Avalanche, Avazu, Cavai, Google Ad Manager, GRAPHINIUM, Havas Media, Query Click, Reach, Rich Audience, AppNexus and Appnext

      Personal Data: Tracker; Usage Data

    • Direct Advertising

      Personal Data: Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

    • Google Ads Customer Match

      Personal Data: country; email address; first name; last name; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); ZIP/Postal code

  • Analytics

    • Google Analytics and Google Analytics with anonymized IP

      Personal Data: Cookies; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Simple Analytics

      Personal Data: device information; language; Usage Data

    • HubSpot Analytics

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; session statistics; Trackers

    • Meta Events Manager and Matomo Cloud

      Personal Data: Trackers

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; Usage Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: billing address; city; company name; contact info; country; Data communicated while using the service; email address; first name; last name; password; payment info; phone number; physical address; profession; purchase history; shipping address; workplace; ZIP/Postal code

  • Contacting the User

    • Mailing List or Newsletter

      Personal Data: email address

    • Contact form

      Personal Data: city; company name; country; county; email address; first name; last name; phone number; physical address; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Font Awesome

      Personal Data: Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS) and DigitalOcean

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • New Relic

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Tracker; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • Google+ +1 button and social widgets, Facebook Like button and social widgets, Twitter Tweet button and social widgets and LinkedIn button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Tracker; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: company name; email address; first name; last name

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; city; company name; country; county; email address; first name; last name; phone number; physical address; state; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics, Facebook Remarketing, Twitter Remarketing and Google Ad Manager Audience Extension

      Personal Data: Cookies; Usage Data

    • Google Ads Remarketing and Google Signals

      Personal Data: Trackers; Usage Data

    • Twitter Tailored Audiences

      Personal Data: email address; Tracker

    • Perfect Audience

      Personal Data: Tracker; Usage Data

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers

  • User database management

    • SharpSpring

      Personal Data: city; company name; email address; first name; last name; phone number; physical address; state; Trackers; various types of Data as specified in the privacy policy of the service; website

    • HubSpot CRM

      Personal Data: company name; country; Current City; email address; first name; gender; last name; phone number; physical address; profession; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    46117 Landing Pkwy, Fremont, CA 94538

    Owner contact email: btinfo@biotium.com