Privacy Policy of hotelberna.com

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Bing Ads

        Personal Data: Cookies and Usage data

    • Analytics

      • Google Analytics, Google Tag Manager, Display Advertising extension for Google Analytics, Google AdWords conversion tracking and Yandex Metrica

        Personal Data: Cookies and Usage data

    • Contacting the User

      • Phone contact

        Personal Data: phone number

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage data and various types of Data as specified in the privacy policy of the service

      • Google Maps widget

        Personal Data: Cookies and Usage data

    • Hosting and backend infrastructure

      • Amazon Web Services

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Managing contacts and sending messages

      • MailChimp

        Personal Data: email address

    • Remarketing and Behavioral Targeting

      • Perfect Audience, AdWords Remarketing, Remarketing through Google Analytics for Display Advertising and Facebook Remarketing

        Personal Data: Cookies and Usage data

      • Facebook Custom Audience

        Personal Data: Cookies and email address

Further information about Personal Data

    • CallTrackingMetrics

      CallTrackingMetrics Privacy Policy
      This privacy policy applies to www.calltrackingmetrics.com, owned and operated by CallTrackingMetrics LLC ("CallTrackingMetrics," "we," or "us").

      We know that you care how information about you is used and shared. This Privacy Policy explains what information of yours will be collected by CallTrackingMetrics when you access the CallTrackingMetrics Service (including through the websites of our Customers), how the information will be used, and how you can control the collection, correction and/or deletion of information. We will not use or share your information with anyone except as described in this Privacy Policy. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources. Capitalized terms that are not defined in this Privacy Policy have the meaning given them in our Terms of Service. The use of information collected through our website shall be limited to the purposes under this Privacy Policy and our Terms of Service to customers.

      1. Our Service
      CallTrackingMetrics provides phone call and website visitor data for our customers. ("Customers"). When you visit a website operated by a Customer and they are running CallTrackingMetrics code on that website, we may collect some or all of the data described in this Privacy Notice. Our platform uses that data as well as other data described below to help Customers understand which advertising channels are generating leads.

      For example, if you visit a Customer's website, our Platform may show you a phone number that is specific to the channel that led you to the site and will continue to show you that phone number each time you come back to the site. If you make a phone call, the details of your website visit is associated to the phone call.

      2. Information We Collect
      We may collect personally identifiable information about you through our Service when you register for an account, such as your full name, phone number and email address. If you choose to purchase a product from us, we or our third-party payment processors will collect your payment information also. We also collect data through our Customers who use our Service (including by embedding our code on their websites) to analyze usage of their websites. When you use our Service or if you visit such websites, your browser may send us certain information about you as described below. We do not send any promotional emails; however, we may send you service related emails related to your account. If you no longer wish to receive these emails, you may opt out of them by canceling your account.

      Cookies and Tracking Technology
      The CallTrackingMetrics platform uses cookies, tracking pixels and related technologies to provide our services for Customers. Cookies are small data files that are served by our platform and stored on your device. They enable us to identify your device when you move come and go from a Customer’s website so that we can display the correct tracking number to you and associate your phone call to the correct website visit.

      Technologies such as cookies, beacons, tags and scripts are used by CallTrackingMetrics, our Customers and Partners (such as advertising services, marketing and analytics providers), affiliates, and service providers. These technologies are used in analyzing trends, for targeted advertising purposes, for administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. Our Customers may also use such technologies to deliver advertisements to you as described below. While we respect the privacy of our users, we are not able to respond to Do Not Track signals set by your browser at this time.

      We use cookies to remember users’ settings, authentication and analytics. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

      Log File Information
      Log file information is automatically reported by your browser each time you access a web page on our Service. When you access the Service, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol ("IP") address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information. We do not link this automatically-collected data to personally identifiable information.

      Flash LSOs
      We use Local Storage Objects (LSOs) such as HTML5 to store content information and preferences. Third parties with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity use LSOs such as HTML 5 and Flash to collect and store information. To learn how to manage privacy and storage settings for Flash cookies click here.

      Information Related to Data Collected for our Customers
      CallTrackingMetrics collects information under the direction of its Customers, and has no direct relationship with the individuals whose personal data it processes. If you are a client of one of our Customers and would no longer like to be contacted by one of our Customers that use our service, please contact the Customer that you interact with directly. We may transfer personal information to companies that help us provide our service. Transfers to subsequent third parties are covered by the service agreements with our Customers.

      Access and Retention of Data Controlled by our Customers
      An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to CallTrackingMetrics. If requested to remove data we will respond within 30 days.

      We will retain personal data we process on behalf of our Customers for as long as needed to provide our services. CallTrackingMetrics will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

      3. How We Use Your Information
      We use the information that we collect to operate and maintain our Service, send you marketing communications, respond to your questions and concerns and to help our partners improve their online offerings.

      4. Data Sharing
      Personally Identifiable Information
      CallTrackingMetrics will not rent or sell your personally identifiable information to others. We may store personal information in locations outside the direct control of CallTrackingMetrics (for instance, on servers or databases co-located with hosting providers). Any personally identifiable information you elect to make publicly available on the Service, such as posting comments on our blog page, will be available to other Users. If you remove information that you have made public on the Service, copies may remain viewable in cached and archived pages of the Service, or if other Users have copied or saved that information. Our blog is managed by a third party application that may require you to register to post a comment. We do not have access or control of the information posted to the blog. You will need to contact or log in to the third party application if you want the personal information that was posted to the comments section removed. To learn how the third party application uses your information, please review their privacy policy.

      Non-Personally Identifiable Information
      We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain CallTrackingMetrics services and those of our partners. Our partners also sometimes have the option to publish results from their advertising efforts on our website. Such results consist solely of non-personally identifiable information. By publishing your results on the CallTrackingMetrics Service, you agree that you have obtained all necessary consents to make such information public and that doing so will not violate any laws. If you remove information that you have made public on the Service, copies may remain viewable in cached and archived pages of the Service, or if other Users have copied or saved that information. Non-personally identifiable information may be stored indefinitely.

      Instances where we are required to share your information
      CallTrackingMetrics will disclose your information where required to do so by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Service or to protect the security or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of CallTrackingMetrics, our Users or others.

      What happens in the event of a change of control
      We may buy or sell/divest/transfer the company (including any shares in the company), or any combination of its products, services, assets and/or businesses. Your information such as customer names and email addresses, and other User information related to the Service may be among the items sold or otherwise transferred in these types of transactions. We may also sell, assign or otherwise transfer such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, similar transactions or proceedings involving all or a portion of the company, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

      Behavioral Targeting / Re-Targeting
      We partner with third parties to manage our advertising on other sites. Our third party partners may use technologies such as cookies to gather information about your activities on this site and other sites in order to provide you advertising based upon your browsing activities and interests. The only way to completely “opt out” of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser or mobile device. Please refer to your browser’s or mobile device’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools (to learn more about cookies, clear gifs/web beacons and related technologies, you may wish to visit http://www.allaboutcookies.org and/or the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org). In accordance with the Network Advertising Initiative (NAI), there are several ways to opt out of receiving targeted advertising. For example, the DAA opt-out site www.aboutads.info and the NAI opt-out site at networkadvertising.org/choices provide options. If you are in Europe, the EDAA opt out site at youronlinechoices.eu.provides your options.

      The CallTrackingMetrics Privacy Policy does not apply to, and we cannot control the activities of, third-party ad servers and ad networks. Please contact or consult the respective privacy policies of such ad servers or ad networks for more information.

      Testimonials
      We display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at [email protected]

      5. Storage and Processing
      Your information collected through the Service may be stored and processed in the United States or any other country in which CallTrackingMetrics or its subsidiaries, affiliates or service providers maintain facilities. CallTrackingMetrics may transfer information that we collect about you, including personal information, to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which CallTrackingMetrics or its parent, subsidiaries, affiliates or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

      6. How We Protect Your Information
      CallTrackingMetrics is concerned with protecting your privacy and data, but we cannot ensure or warrant the security of any information you transmit to CallTrackingMetrics or guarantee that your information on the Service may not be accessed, disclosed, altered, or destroyed by breach of any of our industry standard physical, technical, or managerial safeguards. When you enter sensitive information (such as credit card number or log in credentials) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us at [email protected]

      We use an outside help platform, and a credit card processing company to bill you if you purchase services. These companies do not retain, share, store or use personally identifiable information for any other purposes.

      7. Compromise of Personal Information
      In the event that personal information is compromised as a breach of security, CallTrackingMetrics will promptly notify our customers in compliance with applicable law.

      8. Your Choices About Your Information
      You can review, correct, update or delete inaccuracies to the information about you that CallTrackingMetrics keeps on file by logging into your account to update your password and billing information. Alternately, you can contact us directly at [email protected] We will respond to your request to access within 30 days.

      We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

      9. Children's Privacy
      Protecting the privacy of young children is especially important. For that reason, CallTrackingMetrics does not knowingly collect or solicit personal information from anyone under the age of 13. In the event that we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at [email protected]

      10. Notification Procedures
      It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to you via email notice, written or hard copy notice, or through conspicuous posting of such notice on the Service, as determined by CallTrackingMetrics in its sole discretion. We reserve the right to determine the form and means of providing notifications to you, provided that you may opt out of certain means of notification as described in this Privacy Policy.

      11. Links to Other Web Sites
      We are not responsible for the practices employed by websites or services linked to or from the Service, including the information or content contained therein. Please remember that when you use a link to go from the Service to another website, our Privacy Policy does not apply to third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link or advertisement on our website, are subject to that third party’s own rules and policies.

      Social Media Widgets
      Our Web site includes Social Media Features, such as the Facebook Like button and Widgets, such as the Share this button or interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

      12. Changes to Our Privacy Policy
      If we change our privacy policies and procedures materially, we will post those changes on the Service to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on this page. When we change the policy in a material manner we will let you know via email and/or a prominent notice on our Web site, prior to the change becoming effective and update the 'effective date' at the top of this page.

      If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this website, please contact us at: [email protected], or write to us at the following address:

      CallTrackingMetrics LLC
      877 Baltimore Annapolis Blvd. Suite 207
      Severna Park MD 21146

Contact information

    • Data owner

      Berna Srl, via Napo Torriani 18, 20124 Milano (Italy), [email protected]