Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Matomo Cloud

      Personal Data: browser information; browsing history; city; country; device information; language; number of sessions; page views; session duration; session statistics; time zone; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

    • YouTube IFrame Player

      Personal Data: device information; Trackers; Usage Data

  • Hosting and backend infrastructure

    • SiteGround Hosting

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: company name; email address; first name; last name

  • Remarketing and behavioural targeting

    • Dealfront Group GmbH (ex Leadfeeder / Liidio Oy)

      Personal Data: Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • Leadinfo

      Personal Data: address; company name; email address; industry; job position; Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    FB Balzanelli SpA - Via G.B. Pergolesi, 26 -
    20124 - Milano - Italy

    Owner contact email: info@fb-balzanelli.it