Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Meta Lookalike Audience, Google Ads Similar audiences and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

  • Analytics

    • Matomo (self-hosted)

      Personal Data: IP address; Trackers; Usage Data

    • Analytics collected directly and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; email address; first name; last name; phone number; physical address; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: email address

  • Displaying content from external platforms

    • YouTube video widget, Google Fonts and Font Awesome

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Crazy Egg

      Personal Data: Trackers; Usage Data

  • Interaction with external social networks and platforms

    • AddToAny

      Personal Data: Trackers; Usage Data

  • Remarketing and behavioural targeting

    • LinkedIn Website Retargeting, Facebook Remarketing and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • Pardot

      Personal Data: Data communicated while using the service; device information; email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Firex srl
    Zona Industriale Gresal, 28
    32036 Sedico (BL) - Italia

    Owner contact email: privacy@firex.it