Personal Data processed for the following purposes and using the following services:

• • Advertising

    • AppNexus, Criteo, Google Ad Manager and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

  • Analytics

    • Matomo and Google Analytics (Universal Analytics)

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Maps widget

      Personal Data: Trackers

    • Google Fonts, Font Awesome and YouTube video widget

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • New Relic

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Remarketing and behavioral targeting

    • Adobe Audience Manager, Criteo Dynamic Retargeting, Facebook Remarketing and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers

    • Adobe DTM

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Ford España, S.L.
    Centro de Relaciones con Clientes
    Polígono Industrial s/n,
    46440 Almussafes (Valencia) - España

    Owner contact email: dpospain@ford.com