Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google AdSense, OpenX Ad Exchange, LiveIntent, Google Ad Manager and Simpli.fi

      Personal Data: Cookies; Usage Data

    • Google Ads conversion tracking, Amazon Advertising, Index Exchange, Rubicon Project, PubMatic, Smaato, 33Across, Sovrn, VERVE, ADYOULIKE, Sharethrough, AppNexus, LoopMe, Yahoo App Publishing Advertising, Adform, OneTag, Criteo, TripleLift, Yieldmo, Media.net and Adtelligent

      Personal Data: Trackers; Usage Data

  • Analytics

    • Wordpress Stats, Analytics collected directly and Display Advertising extension for Google Analytics

      Personal Data: Cookies; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Commercial affiliation

    • Amazon Affiliation

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Mailing List or Newsletter

      Personal Data: email address

    • Contact form

      Personal Data: address; email address; first name; last name; phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize 360

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • YouTube video widget, Vimeo video, Google Programmable Search Engine and Google Maps widget

      Personal Data: Cookies; Usage Data

    • SoundCloud widget and Font Awesome

      Personal Data: Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Handling payments

    • PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Apple Pay

      Personal Data: payment info; Trackers; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • New Relic

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Wufoo Widget

      Personal Data: Cookies; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Mandrill

      Personal Data: email address; Usage Data

    • Mailchimp

      Personal Data: email address; Trackers; Usage Data

  • Platform services and hosting

    • WordPress.com

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Registration and authentication

    • Auth0

      Personal Data: email address; first name; last name; password; picture; Trackers; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics, Google Ads Remarketing, Google Ad Manager Audience Extension and Facebook Remarketing

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

  • User database management

    • ActiveCampaign

      Personal Data: email address; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Push notifications

    This Website may send push notifications to the User.

Contact information

• • Owner and Data Controller

    Maine Trust for Local News
    295 Gannett Drive
    South Portland, Maine 04106

    Owner contact email: privacy@mainetoday.com