Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Hotjar Form Analysis & Conversion Funnels and STUDIO GONG

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Tracker; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics (Universal Analytics) with anonymised IP

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • User ID extension for Google Analytics

      Personal Data: Trackers

  • Backup saving and management

    • Sectigo CodeGuard

      Personal Data: various types of Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: date of birth; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name; Trackers

    • Contact form

      Personal Data: Trackers; various types of Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Tracker; Usage Data

  • Handling payments

    • Stripe

      Personal Data: billing address; email address; first name; last name; payment info; purchase history; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • PayPal

      Personal Data: billing address; device information; email address; first name; last name; password; payment info; phone number; purchase history; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • SiteGround Hosting

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; last name; phone number; Trackers; Usage Data

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with live chat platforms

    • Tidio Live Chat widget

      Personal Data: Data communicated while using the service; Tracker; Usage Data

    • ClickDesk Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: Data communicated while using the service; date of birth; email address; first name; Trackers; Usage Data

    • Trustpilot Automatic Feedback Service

      Personal Data: billing address; budget; city; contents of the email or message; country; county; customer support; data relating to the point of sale; email address; first name; geography/region; in-app purchases; invoicing information; IP address; language; last name; latitude (of city); longitude (of city); metro area; order ID; payment info; phone number; province; purchase history; shipping address; state; Trackers; Usage Data; User ID; ZIP/Postal code

    • Vertigo Media

      Personal Data: email address; Trackers; Usage Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: company name; country; Data communicated while using the service; date of birth; email address; first name; gender; geographic position; last name; number of employees; password; phone number; physical address; profession; state; Tax ID; Trackers; Usage Data; username; VAT Number; website

  • Platform services and hosting

    • WooCommerce

      Personal Data: billing address; data relating to the point of sale; email address; name; order ID; payment info; phone number; shipping address; Trackers; Usage Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: academic background; billing address; budget; city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; house number; language; last name; number of employees; password; phone number; physical address; picture; prefix ; profession; profile picture; Social Security number (SSN); state; Tax ID; Trackers; Twitter handle; Usage Data; User ID; username; various types of Data; VAT Number; website; workplace; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • jsDelivr CDN

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

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  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    SHER srl
    Via Weggenstein, 37
    39100 Bolzano
    ITALIA
    VAT: IT03053300210

    Owner contact email: contact@sheractive.com