Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Microsoft Advertising, Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Google Conversion linker

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), HubSpot Analytics, Mouseflow and Wordpress Stats

      Personal Data: Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: city; country; email address; first name; last name

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Gravatar

      Personal Data: email address; Usage Data

    • Instagram widget, YouTube video widget, Vimeo video and Font Awesome

      Personal Data: Trackers; Usage Data

    • Calendly Widget

      Personal Data: calendar information; device information; email address; Trackers

  • Handling payments

    • Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; interaction events; session duration; Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • Typeform widget

      Personal Data: city; company name; country; email address; field of activity; first name; last name; number of employees; phone number; state; Trackers; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, LinkedIn button and social widgets, Twitter Tweet button and social widgets and AddToAny

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • Drift Widget

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Remarketing and behavioral targeting

    • Facebook Custom Audience

      Personal Data: email address; Trackers

    • Facebook Remarketing

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    ElectroMagnetic Brands Pty Limited t/as Sponge

    Owner contact email: admin@thesponge.com.au