Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • X account access

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Advertising

    • Google AdSense and Microsoft Advertising

      Personal Data: Cookies; Usage Data

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • WordPress Stats, HubSpot Analytics and Google Analytics (Universal Analytics)

      Personal Data: Cookies; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Facebook Analytics for Apps

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number

    • No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

  • Displaying content from external platforms

    • Google Maps Widget

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Crazy Egg

      Personal Data: Cookies; Usage Data

  • Interaction with external social networks and platforms

    • X Post button and social widgets, Google+ +1 button and social widgets and Facebook Like button and social widgets

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name

    • HubSpot Email

      Personal Data: email address; Trackers; Usage Data

  • Platform services and hosting

    • WP Engine

      Personal Data: Usage Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: date of birth; email address; first name; last name; phone number

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Cookies; Usage Data

    • AdRoll

      Personal Data: device information; purchase history; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; various types of Data

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • Salesforce Sales Cloud, Salesforce Marketing Cloud and HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • ActiveCampaign

      Personal Data: Cookies; email address; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Maternal Fetal Medicine Associates
    70 East 90th Street
    New York, NY 10128 United States

    Owner contact email: arebarber@mfmnyc.com