Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Query Click

      Personal Data: Tracker; Usage Data

    • Xaxis

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Meta ads conversion tracking (Meta pixel), Google Conversion linker, Microsoft Advertising and Reddit Ad Targeting (Reddit Pixel)

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Outbrain

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Data communicated while using the service; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Appsflyer, MixPanel and HubSpot Analytics

      Personal Data: Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Contacting the User

    • Contact form

      Personal Data: email address

  • Content performance and features testing (A/B testing)

    • Visual Website Optimizer

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Tracker; Usage Data

  • Handling compliance

    • Additional information for Users in Switzerland, Additional information for Users in the UK and Additional information for Users in the United States

  • Heat mapping and session recording

    • Hotjar Heat Maps and Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Microsoft Azure

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Weglot

      Personal Data: language; Trackers; Usage Data

  • Infrastructure monitoring

    • Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Website Toolbox (forum)

  • Platform services and hosting

    • Webflow

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Adherence to the Google API Services User Data Policy and Limited Use Requirements

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimization and distribution

    • jsDelivr CDN

      Personal Data: Usage Data

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: email address; first name; last name; phone number; profession

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    mama health technologies GmbH
    August-Bebel-Str. 88,14482 Potsdam
    
    Data Protection Officer (DPO)
    IITR Datenschutz GmbH – Dr. Sebastian Kraska
    Marienplatz 2, 80331 Munich, Germany

    Owner contact email: privacy@mamahealth.com