Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Direct marketing via SMS

      Personal Data: phone number

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Heat mapping and session recording

    • TruConversion heatmaps

      Personal Data: clicks; device information; interaction events; keypress events; mouse movements; scroll position; Trackers; Usage Data

  • Managing contacts and sending messages

    • ConvertKit

      Personal Data: email address; first name; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Contact information

• • Owner and Data Controller

    Slumber.ca - 18 King Street East, Toronto, ON, M5C 1C4

    Owner contact email: sleep@slumber.ca