Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address

    • Meta ads conversion tracking (Meta pixel) and Facebook Lookalike Audience

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Meta Events Manager and Google Analytics (Universal Analytics) with anonymised IP

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: Trackers

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter and Contact form

      Personal Data: email address

  • Displaying content from external platforms

    • Google Fonts, Google Maps widget and YouTube video widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal and PayNow

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Payment by bank transfer

      Personal Data: company name; first name; last name; payment info; physical address

  • Interaction with external social networks and platforms

    • PayPal button and widgets

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • Zendesk Chat

      Personal Data: email address; phone number

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: email address; Trackers; Usage Data

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • PrestaShop

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; city; company name; country; county; date of birth; email address; first name; house number; last name; password; phone number; physical address; prefix ; profession; state; VAT Number; ZIP/Postal code

  • Remarketing and behavioural targeting

    • Facebook Remarketing

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Smi Moda Di Xue Lian
    Via Pastore N 40
    20866 Carnate
    MB
    Italia

    Owner contact email: info@sweetmommy.eu