Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Access Page CTA

    • Stripe account access

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Advertising

    • Meta ads conversion tracking (Meta pixel), Facebook Lookalike Audience, Google Ads conversion tracking and Google Conversion linker

      Personal Data: Trackers; Usage Data

    • Facebook Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Meta Advanced Matching

      Personal Data: city; country; date of birth; email address; first name; gender; last name; phone number; province; state; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; ZIP/Postal code

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

  • Analytics

    • Google Analytics (Universal Analytics) and Wordpress Stats

      Personal Data: Trackers; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name

  • Content commenting

    • Facebook Comments

      Personal Data: Trackers; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome

      Personal Data: Usage Data

  • Handling payments

    • PayPal and Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Payment by bank transfer

      Personal Data: payment info

    • American Express, Mastercard and Visa

      Personal Data: email address; payment info; Trackers; Usage Data

    • Google Pay

      Personal Data: email address; first name; last name; payment info; Trackers; Usage Data

    • Shop Pay

      Personal Data: data relating to the point of sale; payment info; Trackers; Usage Data

  • Hosting and backend infrastructure

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service; Trackers

  • Interaction with external social networks and platforms

    • YouTube button and social widgets

      Personal Data: Usage Data

    • Facebook Like button and social widgets and Pinterest “Pin it” button and social widgets

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: country; date of birth; first name; gender; last name; physical address; Trackers

    • Klaviyo

      Personal Data: email address; purchase history; Trackers; Usage Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: country; date of birth; email address; first name; gender; last name

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Shopify

      Personal Data: device information; Trackers; Usage Data

  • Registration and authentication

    • Log In with PayPal, Stripe OAuth, Facebook Authentication and WordPress.com Single Sign On

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Facebook Remarketing and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • iubenda Consent Solution localStorage

    iubenda ConS JS library localStorage (IUB_DATA) temporarily stores pending data in a storage space internal to the User's browser (localStorage) until it's received by the API, then it is deleted.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by www.vestrum-italy.com depends on the payment system used.

Contact information

• • Owner and Data Controller

    Vestrum srl
    Via di Mezzo Levante 1500
    40014 Crevalcore - Bologna

    Owner contact email: g.calamai@vestrum-italy.com