Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Adgoon conversion tracking, Demandbase conversion tracking, Meta ads conversion tracking (Meta pixel), X Ads conversion tracking, Query Click, Reach and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Analytics

    • Matomo and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Matomo Cloud

      Personal Data: browser information; browsing history; clicks; device information; geography/region; IP address; number of sessions; operating systems; page events; page views; scroll position; search history; session duration; session statistics; Trackers; Usage Data; User ID

  • Contacting the User

    • Contact form

      Personal Data: company name; country; email address; first name; last name; Trackers; Usage Data; various types of Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with live chat platforms

    • HubSpot Chat

      Personal Data: browsing history; contents of the email or message; Data communicated while using the service; device information; IP address; language; referral URL; session duration; time the message was received; Trackers; Usage Data; user content

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: company name; Data communicated while using the service; email address; first name; last name; phone number; state; Trackers; Usage Data; website

  • Remarketing and behavioural targeting

    • LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    COOLORANGE Srl - 39011 Lana (Bolzano-Italy), Via Bolzano nr. 78

    Owner contact email: info@coolorange.com