Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Tracker

  • Advertising

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Hotjar Form Analysis & Conversion Funnels and Google Conversion linker

      Personal Data: Trackers; Usage Data

    • Microsoft Advertising

      Personal Data: Cookies; Usage Data

    • NextRoll

      Personal Data: device information; purchase history; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Bombora

      Personal Data: Age range; city; country; device information; Education History; geographic position; income information; language; metro area; profession; purchase history; scroll-to-page interactions; session duration; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; ZIP/Postal code

    • Facebook Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Facebook Lookalike Audience, ClickWall, Clickpoint, Jetpack and SelectMedia

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Cookies; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Wordpress Stats

      Personal Data: Tracker; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • HubSpot Analytics

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome

      Personal Data: Usage Data

  • Handling payments

    • 2Checkout

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • New Relic

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; last name; phone number; Tracker; Usage Data

    • Hotjar Recruit User Testers

      Personal Data: Tracker; Usage Data; various types of Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat and ClickDesk Widget

      Personal Data: Data communicated while using the service; Tracker; Usage Data

    • HubSpot Chat

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Tracker; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: company name; country; email address; first name; last name; state; Tracker; Usage Data

    • Facebook lead ads

      Personal Data: company name; country; email address; first name; last name; phone number; state; Tracker; Usage Data

    • Elementor Form Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Managing landing and invitation pages

    • Unbounce

      Personal Data: email address; Tracker; Usage Data

  • Registration and authentication

    • Facebook Authentication

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • AdRoll, LinkedIn Website Retargeting and Google Ads Remarketing

      Personal Data: Cookies; Usage Data

    • Adobe Audience Manager and Facebook Remarketing

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Bunny CDN and Fastly CDN

      Personal Data: Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: email address; first name; last name; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • AI Data Processing Clause

    We may process your personal information to improve our digital products, services, and websites, including through the use of artificial intelligence technologies, large language models (LLMs), and generative AI features.

  • Software License Distribution Clause

    We may provide contact information, software usage metrics, and license privileges to our business customers and partners for the purposes of identifying authorized users and managing software distribution compliance.

  • User Data Rights

    Users may request to exercise their data privacy rights, including: Access (requesting copies of personal data), Rectification (correcting inaccurate data), Erasure (requesting data deletion), and Data Portability (requesting a transfer of data). To exercise these rights, please contact us.

  • Sensitive Data Exclusion Notice

    Unless explicitly requested by us, we ask that users do not send, share, or disclose any sensitive personal information (such as social security numbers, racial/ethnic origin, political opinions, religious beliefs, health metrics, or biometric data) on or through this website.

Contact information

• • Owner and Data Controller

    EMA Design Automation, Inc.
    225 Tech Park Drive
    Rochester, NY 14623

    Owner contact email: chrisb@ema-eda.com