Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ad Manager and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymized IP and AWStats

      Personal Data: Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

  • Contacting the User

    • Contact form and Mailing list or newsletter

      Personal Data: email address; first name; last name

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome

      Personal Data: Usage Data

    • YouTube video widget and Google Maps Widget

      Personal Data: Trackers; Usage Data

  • Handling activities related to productivity

    • Google Workspace and Gmail

      Personal Data: email address; first name; last name

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; interaction events; session duration; Trackers; Usage Data

  • Hosting and backend infrastructure

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service

    • SiteGround Hosting

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Uptime Robot

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Web Performance

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • Tidio Live Chat widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Managing contacts and sending messages

    • Mailgun

      Personal Data: email address; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Facebook Remarketing and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • iubenda Cookie Solution (consent Cookie)

    iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers in the local domain.

Contact information

• • Owner and Data Controller

    Mind Up Psychology - 96 Hudsons Rd, Spotswood, VIC 3015

    Owner contact email: reception@mindup.com.au