Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager, Query Click, Google Ads Similar audiences, LinkedIn Ads and Facebook Lookalike Audience

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel), X Ads conversion tracking, Google Floodlight conversion tracking (Floodlight tag), Microsoft Advertising and Google Conversion linker

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymised IP and Wordpress Stats

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • YouTube Analytics and Reporting API

      Personal Data: Tracker

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Leadfeeder Tracker by Dealfront

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name; gender; last name; Tracker; Usage Data; ZIP/Postal code

    • Contact form

      Personal Data: city; company name; country; email address; first name; gender; last name; phone number; physical address; various types of Data; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome

      Personal Data: Usage Data

    • YouTube Data API and YouTube IFrame Player

      Personal Data: Tracker

    • YouTube video widget

      Personal Data: Tracker; Usage Data

  • Heat mapping and session recording

    • Crazy Egg

      Personal Data: Trackers; Usage Data

  • Infrastructure monitoring

    • Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • WordPress.com

      Personal Data: Tracker

    • WP Engine

      Personal Data: Usage Data

  • Registration and authentication

    • Adherence to the Google API Services User Data Policy and Limited Use Requirements

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: Trackers

  • Remarketing and behavioural targeting

    • LinkedIn Website Retargeting, Google Ad Manager Audience Extension, Google Ads Remarketing, Facebook Remarketing, Remarketing with Google Analytics and Twitter Remarketing

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: email address; Tracker

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • jsDelivr CDN

      Personal Data: Usage Data

  • User database management

    • Leadinfo

      Personal Data: address; company name; email address; first name; industry; job position; job title; last name; phone number; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Easyfairs Deutschland GmbH
    Office Stuttgart
    Kremser Straße 16
    70469 Stuttgart
    Germany
    
    Phone: +49 711 217 267 10
    Email: stuttgart-office@easyfairs.com
    
    HRB 154504, Amtsgericht München
    Managing Director: Roland Brand
    
    VAT identification number: DE238390815

    Owner contact email: iubenda.dach@easyfairs.com