Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Google Ad Manager, Microsoft Advertising, Meta Lookalike Audience and Google Conversion linker

      Personal Data: Trackers; Usage Data

    • Google Ads Smart Bidding

      Personal Data: geographic position; page views; Usage Data

  • Analytics

    • Meta Events Manager

      Personal Data: clicks; country; Data communicated while using the service; first name; IP address; last name; order ID; page views; Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • User ID extension for Google Analytics

      Personal Data: Trackers

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number

  • Displaying content from external platforms

    • TrustBox widget

      Personal Data: clicks; page views; Trackers; Usage Data

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Opayo, PayPal and Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; interaction events; mouse movements; page events; session duration; Trackers; Usage Data

  • Hosting and backend infrastructure

    • Amazon S3

      Personal Data: Usage Data

  • Infrastructure monitoring

    • New Relic

      Personal Data: browsing history; device information; device logs; number of sessions; session duration; session statistics; Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; Trackers; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: country; Data communicated while using the service; email address; first name; last name; phone number; physical address; Trackers; Usage Data

    • Trustpilot Automatic Feedback Service

      Personal Data: contents of the email or message; email address; first name; last name; order ID

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: email address; password; Trackers; Usage Data

  • Remarketing and behavioural targeting

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Google Hosted Libraries

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Ace Optics - 8 Belmont, Bath, BA1 5DZ (United Kingdom).

    Owner contact email: acecamerasandoptics@gmail.com