Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Contact email; Email; Tracker; Upload Photos

  • Advertising

    • Facebook Lookalike Audience, Reach and Google Ad Manager

      Personal Data: Tracker; Usage Data

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

    • WhatsApp Business direct marketing

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Wordpress Stats and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Tracker; Usage Data

    • Google Analytics for Firebase

      Personal Data: Tracker

    • Facebook Analytics for Apps

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Contentsquare

      Personal Data: clicks; mouse movements; scroll-to-page interactions; time zone; Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

  • Building and running www.fortify.com.mt

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service

  • Collection of privacy-related preferences

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service; Trackers

    • iubenda Cookie Solution

      Personal Data: Trackers

  • Contacting the User

    • Contact form

      Personal Data: Trackers

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

    • Google Maps widget

      Personal Data: Tracker; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; custom events

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Tracker; Usage Data

    • WhatsApp Business Chat Widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; Trackers; user content

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing contacts and sending messages

    • Mailgun

      Personal Data: email address; first name; last name

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: Tracker

    • Hotjar surveys

      Personal Data: Trackers

    • Elementor Form Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Managing support and contact requests

    • WhatsApp Business customer support

      Personal Data: Data communicated while using the service; Usage Data

  • Platform services and hosting

    • WordPress.com

      Personal Data: billing address; Data communicated while using the service; device information; email address; first name; last name; payment info; phone number; shipping address; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • WooCommerce

      Personal Data: billing address; data relating to the point of sale; email address; name; order ID; payment info; phone number; shipping address; Trackers; Usage Data

  • Registration and authentication

    • Facebook Authentication and WordPress.com Single Sign On

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • Facebook Oauth

      Personal Data: Tracker; various types of Data

    • Google OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Gmail permissions to access User Data (OAuth addition)

      Personal Data: Basic settings management

  • Remarketing and behavioral targeting

    • Facebook Remarketing and Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • iubenda CCPA Cookie (usprivacy)

    iubenda CCPA Cookie (usprivacy) is set by the iubenda Cookie Solution and stores California consumer opt-out choices in the local domain.

  • iubenda Consent Solution localStorage

    iubenda ConS JS library localStorage (IUB_DATA) temporarily stores pending data in a storage space internal to the User's browser (localStorage) until it's received by the API, then it is deleted.

  • iubenda Cookie Solution (remote consent Cookie)

    Remote iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers under the .iubenda.com domain.

Contact information

• • Owner and Data Controller

    Maar Foods Ltd
    5, il-Bejta
    Triq il-Kappella ta' Santa Marija
    Maghtab, Malta

    Owner contact email: info@fortify.com.mt