Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: device information; Email; Trackers; Usage Data

    • X account access

      Personal Data: device information; Trackers; Usage Data; username

  • Advertising

    • Meta ads conversion tracking (Meta pixel), Meta Lookalike Audience, Pixels, Google Ads Similar audiences and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Meta Advanced Matching

      Personal Data: city; country; date of birth; email address; first name; gender; last name; phone number; province; state; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; ZIP/Postal code

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

    • Google Ads Customer Match

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Ads Optimized Targeting

      Personal Data: gender; interests; page views; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymized IP and GameAnalytics

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

    • Cloudflare Web Analytics

      Personal Data: device information; language; Usage Data

  • Backup saving and management

    • OVH Storage and backup

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; field of activity; first name; gender; last name; phone number; physical address; state; Tax ID; various types of Data; VAT Number; website; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: email address; state

    • Phone contact

      Personal Data: phone number

  • Content commenting

    • Comment system managed directly

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts, YouTube Video Widget, Font Awesome and Google Maps Widget

      Personal Data: Trackers; Usage Data

    • YouTube Data API

      Personal Data: Data communicated in order to use the Service

  • Handling activities related to productivity

    • Google Workspace

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: email address; various types of Data as specified in the privacy policy of the service

    • Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Payment by bank transfer

      Personal Data: company name; first name; last name; payment info; physical address

    • Apple Pay

      Personal Data: billing address; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

    • Google Pay

      Personal Data: email address; first name; last name; payment info; Trackers; Usage Data

    • PayPal Express Checkout and PayPal Checkout

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data; User ID

    • Satispay

      Personal Data: contact details; first name; last name; Trackers; Usage Data

  • Hosting and backend infrastructure

    • OVHcloud

      Personal Data: Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like Button and Social Widgets and PayPal Button and Widgets

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • MailUp

      Personal Data: country; email address

    • Mailjet

      Personal Data: email address; first name; Trackers; Usage Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: email address; Trackers; Usage Data

  • Marketing

    • Email tracking pixel (marketing/advertising)

      Personal Data: date of the message; Date the message was received; device information; email client name; email client version; email links clicked; email opens; geography/region; IP address; language; operating systems; pseudonymous identifier; recipient of the message; sender of the message; time the message was sent; time zone; Trackers; Usage Data

  • Platform services and hosting

    • PrestaShop

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; product interaction; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • PrestaShop (self-hosted)

      Personal Data: billing address; email address; first name; last name; payment info; phone number; product interaction; purchase history; shipping address; Trackers

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: city; country; date of birth; email address; first name; gender; house number; last name; password; phone number; physical address; prefix ; Tax ID; Trackers; Usage Data; username; VAT Number; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Meta Custom Audience

      Personal Data: email address; Trackers

    • Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Cloudflare DNS

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Extrema Ratio S.R.L. Via Traversa delle Ripalte,72/78 | 59100 Prato (PO) Italy

    Owner contact email: info@extremaratio.com