Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Query Click, TikTok conversion tracking (TikTok Pixel) and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; number of employees; phone number; physical address; profession; state; Tax ID; Trackers; Usage Data; User ID; various types of Data; VAT Number; website; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts, YouTube video widget and Vimeo video

      Personal Data: Trackers; Usage Data

    • YouTube Data API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; password; Trackers; Usage Data; User ID; username

    • Calendly Widget

      Personal Data: calendar information; device information; email address; Trackers

  • Managing contacts and sending messages

    • Mailjet

      Personal Data: email address; Trackers; Usage Data

  • Platform services and hosting

    • WP Engine

      Personal Data: Usage Data

  • Remarketing and behavioral targeting

    • TikTok Remarketing

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Easyfairs Belgium, Maaltekouter 1, 9051 Gent, Belgium

    Owner contact email: digital@easyfairs.com