Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Microsoft Advertising and Meta Lookalike Audience

      Personal Data: Cookies; Usage Data

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Google Conversion linker

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • NextRoll

      Personal Data: device information; purchase history; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • GoDaddy Digital Marketing Suite

      Personal Data: page views

  • Analytics

    • Google Analytics (Universal Analytics) and HubSpot Analytics

      Personal Data: Cookies; Usage Data

    • Matomo (self-hosted)

      Personal Data: IP address; Trackers; Usage Data

    • Meta Events Manager, Google Analytics (Universal Analytics) with anonymized IP and Analytics collected directly

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: Trackers

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; Trackers

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

  • Content commenting

    • Facebook Comments

      Personal Data: Cookies; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

    • Judge.me

      Personal Data: Data communicated while using the service; email address; Trackers; Usage Data

    • HighLevel Reputation

      Personal Data: Data communicated while using the service; email address; name; Trackers; Usage Data; user content

  • Handling payments

    • Apple Pay

      Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; shipping address; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • PayPal, Mastercard, American Express and Visa

      Personal Data: email address; payment info; Trackers; Usage Data

    • Venmo Business

      Personal Data: data relating to the point of sale; payment info

    • Google Pay

      Personal Data: email address; first name; last name; payment info; Trackers; Usage Data

    • Shop Pay

      Personal Data: data relating to the point of sale; payment info; Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Infrastructure monitoring

    • Bugsnag

      Personal Data: app information; device information; Tracker; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • signup forms

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Cookies; Data communicated while using the service; Usage Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: Cookies; country; date of birth; first name; gender; last name; state; Usage Data; ZIP/Postal code

    • Data provided via online forms, managed directly

      Personal Data: city; contact info; country; email address; first name; last name; name; Trackers

  • Platform services and hosting

    • Shopify

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Facebook Authentication

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Facebook Oauth

      Personal Data: Tracker; various types of Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: city; country; email address; first name; last name; Trackers

  • Remarketing and behavioral targeting

    • AdRoll

      Personal Data: device information; purchase history; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; various types of Data

    • Facebook Remarketing

      Personal Data: Cookies; Usage Data

    • Meta Custom Audience

      Personal Data: Cookies; email address

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

    • HighLevel CRM

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data

    • HighLevel Marketing

      Personal Data: answers to questions; clicks; Data communicated while using the service; date of the message; email address; email opens; first name; last date an email was sent; last name; page views; phone number; SMS or MMS messages ; time the message was received; time the message was sent; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • REP AI Chat

    Interactive Chat Agent used to optimize the customer journey. Data is communicated while using the service.

  • SMS Marketing and Notifications

    We operate an SMS text messaging program with two separate types of messages, each requiring its own consent:
    
    (1) Order and support messages, such as order confirmations, shipping and delivery updates, and customer support replies; and
    (2) Marketing messages, such as promotions, special offers, and cart reminders.
    
    Users opt in by providing their mobile phone number and checking one or both of two separate, optional, unchecked SMS consent boxes on our SMS signup page ([www.motherearthproducts.com/pages/sms-page](https://www.motherearthproducts.com/pages/sms-page)): one for order and support messages and one for marketing messages. Users may also opt in to marketing messages only through a separate, optional, unchecked checkbox at checkout. Each type of consent is collected independently; neither is required, and consent is not a condition of purchase. Marketing messages are sent only to users who have separately consented to receive marketing messages.
    
    Message frequency varies depending on user interaction and transactional triggers (such as placing an order or abandoning a cart). Message and data rates may apply. You can opt out of receiving SMS messages at any time by replying STOP to any text message received. For assistance, reply HELP or contact us at 1-866-717-3104 or customerservice@motherearthproducts.com. For full program details, see our SMS Terms ([www.motherearthproducts.com/pages/sms-terms](https://www.motherearthproducts.com/pages/sms-terms)).
    
    We respect your privacy: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.
    
    Security of Your Personal Data: We implement robust technical, administrative, and physical security measures designed to protect your personal data, including your phone number and SMS opt-in consent information, against unauthorized access, loss, alteration, or disclosure. All transaction and customer data transmitted through our website is encrypted using Secure Sockets Layer (SSL) technology. Access to your data is strictly limited to authorized personnel and system integrations (such as our core CRM and automation platforms) required to fulfill services. While we take commercial best efforts to safeguard your data, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

  • We do not collect personal information about California consumers below the age of 16

    We do not knowingly collect personal information of consumers who are below the age of 16 nor do we sell or share it.

  • Collection of personal information about California consumers aged 13 to 16

    We collect personal information of consumers between the age of 13 and 16 and won't sell or share their data personal information unless those consumers have opted in.

  • Collection of personal information about California consumers below the age of 13

    We collect personal information of consumers below the age of 13 and won't sell or share their personal information unless their parents or guardians have opted in on behalf of those minors.

  • sessionStorage

    sessionStorage allows this Website to store and access data right in the User's browser. Data in sessionStorage is deleted automatically when the session ends (in other words, when the browser tab is closed).

  • localStorage

    localStorage allows this Website to store and access data right in the User's browser with no expiration date.

Contact information

• • Owner and Data Controller

    Global Prepare LLC dba Mother Earth Products.com
    4080 Early Road
    Harrisonburg, VA 22801

    Owner contact email: customerservice@motherearthproducts.com