Privacy Policy of Loverlock

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Facebook Audience Network

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Meta ads conversion tracking (Meta pixel), Facebook Lookalike Audience, Google Ads conversion tracking, Google Ads Similar audiences, Hotjar Form Analysis & Conversion Funnels, Clerk.io, Tradedoubler and Criteo

        Personal Data: Trackers; Usage Data

    • Analytics

      • Google Analytics (Universal Analytics) and Meta Events Manager

        Personal Data: Trackers; Usage Data

      • Google Analytics 4

        Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: city; email address; first name; last name; ZIP/Postal code

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Trackers; Usage Data

    • Handling payments

      • Google Pay

        Personal Data: billing address; email address; first name; last name; payment info; phone number; shipping address

      • PayPal

        Personal Data: billing address; email address; first name; last name; phone number; purchase history

      • Shop Pay

        Personal Data: email address; first name; last name

      • Visa and Mastercard

        Personal Data: first name; last name; payment info

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Amazon S3

        Personal Data: Usage Data

    • Interaction with data collection platforms and other third parties

      • Mailchimp widget

        Personal Data: email address; first name

      • Hotjar Recruit User Testers

        Personal Data: Trackers; Usage Data; various types of Data

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets

        Personal Data: Trackers; Usage Data

    • Interaction with live chat platforms

      • LiveChat Widget

        Personal Data: Data communicated while using the service; Trackers; Usage Data

    • Interaction with online survey platforms

      • Hotjar Poll & Survey widgets

        Personal Data: Trackers; Usage Data; various types of Data

    • Managing contacts and sending messages

      • Mailchimp

        Personal Data: date of birth; email address; first name; last name; phone number; physical address

      • Sendgrid

        Personal Data: email address; first name; last name; phone number

      • Klaviyo

        Personal Data: email address; purchase history; Trackers; Usage Data

    • Managing data collection and online surveys

      • Facebook lead ads

        Personal Data: email address; first name; last name

      • Hotjar surveys

        Personal Data: email address

    • Platform services and hosting

      • Shopify

        Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers

    • Remarketing and behavioural targeting

      • Google Ads Remarketing, Facebook Remarketing and Remarketing with Google Analytics

        Personal Data: Trackers; Usage Data

      • Facebook Custom Audience

        Personal Data: email address; Trackers

    • Selling goods and services online

      • LoyaltyLion

        Personal Data: browsing history; Data communicated while using the service; data relating to the point of sale; date of birth; email address; first name; last name; order ID; phone number; purchase history; social media accounts; User ID; user subscriptions

    • Tag management

      • Google Tag Manager

        Personal Data: Trackers

    • Traffic optimisation and distribution

      • Cloudflare

        Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

    • Owner and Data Controller

      Loverlock Srl
      Via degli Artigianelli 10
      20159 Milano
      Partita IVA 03301080275
      REA: MI – 1955900

      Owner contact email: info@loverlock.it