Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

  • Analytics

    • Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymised IP

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; number of Users; session statistics

    • Meta Events Manager

      Personal Data: Data communicated while using the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service

  • Collection of privacy-related preferences

    • iubenda Cookie Solution

      Personal Data: Trackers

  • Contacting the User

    • Contact form

      Personal Data: city; company name; email address; first name; last name; phone number; profession; various types of Data

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

  • Displaying content from external platforms

    • Google Fonts, Font Awesome and YouTube video widget

      Personal Data: Trackers; Usage Data

    • YouTube IFrame Player

      Personal Data: Data communicated in order to use the Service

  • Hosting and backend infrastructure

    • Cloudways

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • AddToAny and Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Managing contacts and sending messages

    • GetResponse

      Personal Data: email address; first name; last name; phone number; Usage Data

    • Brevo email

      Personal Data: email address; Trackers; Usage Data

    • Brevo SMS

      Personal Data: phone number; Trackers; Usage Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: Trackers

  • Marketing

    • Bancomail database email (Chamber of Commerce lists and/or other public lists)

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: various types of Data

  • Remarketing and behavioural targeting

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

  • User database management

    • Brevo marketing automation

      Personal Data: email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • iubenda CCPA Cookie (usprivacy)

    iubenda CCPA Cookie (usprivacy) is set by the iubenda Cookie Solution and stores California consumer opt-out choices in the local domain.

  • iubenda Cookie Solution (remote consent Cookie)

    Remote iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers under the .iubenda.com domain.

Contact information

• • Owner and Data Controller

    Effective Tech SAS, Via Carlo Porta 18, 21055 Gorla Minore [VA]

    Owner contact email: info@alignedmanagement.it