Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Google AdSense and Google Conversion linker

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • WooCommerce Order Attribution Tracking

      Personal Data: page views; referral URL; Trackers; Usage Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: billing address; city; contact info; country; Data communicated while using the service; email address; first name; last name; payment info; phone number; purchase history; shipping address; Usage Data; username; VAT Number; ZIP/Postal code

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

    • Contact form

      Personal Data: email address; Usage Data

  • Content commenting

    • Comment system managed directly

      Personal Data: email address; first name; last name

  • Displaying content from external platforms

    • Font Awesome and Google Fonts

      Personal Data: Trackers; Usage Data

  • Hosting and backend infrastructure

    • iubenda Accessibility Solution

      Personal Data: Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; last name

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name

  • Platform services and hosting

    • WooCommerce

      Personal Data: billing address; data relating to the point of sale; email address; name; order ID; payment info; phone number; shipping address; Trackers; Usage Data

  • Registration and authentication

    • Direct registration and profiling

      Personal Data: email address; first name; last name

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: email address; first name; last name

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

Contact information

• • Owner and Data Controller

    proActiva di Rozzoni Marco
    via ungaretti 14, 24040 Verdellino (BG)

    Owner contact email: m.rozzoni@proactiva.it