Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • YouTube account access

      Personal Data: Trackers; Usage Data

  • Advertising

    • Google AdSense

      Personal Data: Cookies; Usage Data

    • Meta ads conversion tracking (Meta pixel), Google Ad Manager, Google Ads conversion tracking, Google Ads Similar audiences, Hotjar Form Analysis and Conversion Funnels, Jetpack and Microsoft Advertising

      Personal Data: Trackers; Usage Data

    • Microsoft Ads conversion tracking (UET tag)

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymized IP and Mouseflow

      Personal Data: Cookies; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Cookies

    • Business Contact, Meta Events Manager and WordPress Stats

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; password; Trackers; Usage Data; User ID; username

  • Backup saving and management

    • Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Connecting Data

    • Zapier

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; language; last name; password; phone number; picture; profession; screenshots; Usage Data; username; VAT Number; workplace; ZIP/Postal code

  • Contacting the User

    • Contact form

      Personal Data: address; city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; number of employees; phone number; profession; state; Tax ID; User ID; various types of Data; VAT Number; website; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts, Font Awesome, Fonts.com Web Fonts, Google Calendar Widget, Google Maps Widget, Instagram Widget and Vimeo video

      Personal Data: Trackers; Usage Data

    • YouTube Video Widget

      Personal Data: Cookies; Usage Data

    • Adobe Edge Web Fonts and Adobe Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Gravatar

      Personal Data: email address; Usage Data

    • YouTube Data API and YouTube IFrame Player

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; password; Trackers; Usage Data; User ID; username

    • YouTube Video Widget (Privacy Enhanced Mode)

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

  • Handling activities related to productivity

    • Google Docs

      Personal Data: city; company name; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; last name; password; phone number; physical address; profession; profile picture; screenshots; Trackers; Usage Data; username; VAT Number; workplace

    • Google Sheets

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; last name; password; phone number; physical address; profession; profile picture; screenshots; Trackers; Usage Data; username; VAT Number; workplace; ZIP/Postal code

  • Handling payments

    • PayPal and Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Authorize.Net

      Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Square

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; physical address; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Crazy Egg

      Personal Data: Trackers; Usage Data

    • Hotjar Heat Maps and Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Pingdom

      Personal Data: Cookies; Usage Data

    • Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like Button and Social Widgets, LinkedIn Button and Social Widgets, PayPal Button and Widgets, Pinterest “Pin it” Button and Social Widgets and X Post Button and Social Widgets

      Personal Data: Cookies; Usage Data

    • YouTube Button and Social Widgets

      Personal Data: Trackers; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: address; company name; Cookies; country; date of birth; email address; first name; gender; last name; phone number; Usage Data; username; various types of Data

  • Managing landing and invitation pages

    • Unbounce

      Personal Data: Cookies; email address; Usage Data

  • Marketing

    • Data Sharing Policy

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Google OAuth, Instagram Authentication, Log In with PayPal and YouTube OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Facebook Authentication

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Facebook Remarketing and Remarketing with Google Analytics

      Personal Data: Cookies; Usage Data

    • Google Ad Manager Audience Extension and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • SPAM protection

    • Akismet

      Personal Data: email address; first name; last name; Usage Data; username

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

    • Sucuri CloudProxy

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Straight Line Opt-In Language for Customers

    Straight Line Roofing & Construction collects consent to send SMS/MMS text messages through two methods.
    
    Website form. Users who complete the contact form at www.straightlineconstruction.com/contact-us are shown the following disclosure directly above the submit button: "By clicking Submit, you consent to receive calls and text messages (SMS/MMS) from Straight Line Roofing & Construction at the number provided. This includes calls and messages sent by autodialer. Consent is not a requirement of service, call 530-672-9995 at any time for service. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying 'STOP'." Beneath this disclosure, Users may check one or both optional text message preference boxes: one for project updates, scheduling, and service communications, and one for marketing and promotional messages. Neither box is pre-selected, and neither is required to submit the form or to receive any product or service from Straight Line Roofing & Construction. Users who select a preference receive a confirmation text message.
    
    Verbal.Users may also opt in verbally, either in person at a Straight Line Roofing & Construction office or job site, or during a telephone call initiated by the User. The representative asks: "Would you like to receive text messages from Straight Line Roofing & Construction about your estimate, scheduling, and project updates? Message frequency varies, message and data rates may apply. Reply HELP for help or STOP at any time to opt out. Your number will not be shared with third parties for marketing or promotional purposes." Consent given verbally is recorded on the User's customer record.
    
    Applicable to both methods. Message frequency varies. Message and data rates may apply. Users may text HELP at any time for assistance or STOP at any time to unsubscribe, and will receive a confirmation of their opt-out. Consent to receive text messages is never a condition of purchase, service, or any transaction.
    
    Mobile information. Mobile phone numbers and SMS consent collected by Straight Line Roofing & Construction are not sold, rented, shared, or otherwise transferred to third parties or affiliates for their marketing or promotional purposes, and are excluded from any category of "sale" or "sharing" described elsewhere in this policy. Mobile information is disclosed only to service providers and subcontractors that support the delivery of these messages on our behalf, and those parties are prohibited from using it for any other purpose. Text message originator opt-in data and consent are not shared with any third party.
    
    Straight Line Roofing & Construction does not purchase, rent, or acquire telephone numbers from third-party lists for the purpose of sending text messages.

Contact information

• • Owner and Data Controller

    Straight Line Roofing & Construction
    Roofing, Decking, Siding, and Windows
    3811 Dividend Drive, Ste A
    Shingle Springs, CA 95682

    Owner contact email: office@straightlineconstruction.com