Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google AdSense, Google Ads conversion tracking and Query Click

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), WordPress Stats and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • WooCommerce Order Attribution Tracking

      Personal Data: page views; referral URL; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; phone number

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

  • Displaying content from external platforms

    • Font Awesome, Google Fonts and Google Maps Widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Smartlook

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • StatusCake

      Personal Data: Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • Mailchimp Widget

      Personal Data: email address

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

    • WooCommerce

      Personal Data: billing address; data relating to the point of sale; email address; name; order ID; payment info; phone number; shipping address; Trackers; Usage Data

  • Registration and authentication

    • WordPress.com Single Sign On

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Cloudflare Turnstile

      Personal Data: browser fingerprint; browser information; IP address; Trackers; Usage Data

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Paint Test Equipment
    3–4 The Courtyard
    Greenfield Farm Estate
    Congleton, Cheshire
    CW12 4TR England

    Owner contact email: sales@paint-test-equipment.com