Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), X Ads conversion tracking, Quora Conversion Pixel, Google Ads conversion tracking, Demandbase, TechTarget and Microsoft Advertising

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • 1Agency, The Trade Desk and Google Ad Manager

      Personal Data: Tracker; Usage Data

    • Microsoft Ads conversion tracking (UET tag)

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Cookies; Usage Data

    • Meta Events Manager and FullStory

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; IP address; Trackers

  • Content performance and features testing (A/B testing)

    • Google Optimize and Optimizely

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

    • Google Maps Widget

      Personal Data: Tracker; Usage Data

  • Handling payments

    • Stripe

      Personal Data: email address; payment info

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • X Post Button and Social Widgets and Reddit Button and Widgets

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • Olark Widget

      Personal Data: Cookies; Data communicated while using the service; Usage Data

    • Drift Widget

      Personal Data: Data communicated while using the service; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • Adobe Marketo Engage Email Marketing

      Personal Data: Trackers

  • Managing landing and invitation pages

    • Unbounce

      Personal Data: Cookies; email address; Usage Data

  • Remarketing and behavioral targeting

    • Meta Custom Audience

      Personal Data: Cookies; email address

    • Facebook Remarketing and LinkedIn Website Retargeting

      Personal Data: Cookies; Usage Data

    • X Ads remarketing, Google Ads Remarketing and Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Tracker

  • User database management

    • Marketo Lead Generation

      Personal Data: email address; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Elasticsearch,Inc.800 West El Camino Real, Suite 350 Mountain View, California 94040 DPO Daniel Duda daniela.duda@elastic.co

    Owner contact email: legal@elastic.co