Personal Data processed for the following purposes and using the following services:

• • Advertising

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: payment info; Usage Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: password; payment info; Usage Data; username; VAT Number

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name

    • Mailing list or newsletter

      Personal Data: Trackers

  • Displaying content from external platforms

    • Google Fonts and Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Gestpay Banca Sella and PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets, Facebook Like button and social widgets, Twitter Tweet button and social widgets, Pinterest “Pin it” button and social widgets and AddToAny

      Personal Data: Trackers; Usage Data

  • Platform services and hosting

    • WordPress.com

      Personal Data: Data communicated while using the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; city; country; email address; last name; password; physical address; Tax ID; username; VAT Number; ZIP/Postal code

  • Social features

    • Inviting and suggesting friends

      Personal Data: various types of Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Upsystems SpA, Vico Capurso n.5 - 70126 Bari
    Responsabile del trattamento dati: MIP Politecnico di Milano Graduate School of Management, Via Lambruschini 4/C, Milano

    Owner contact email: privacy@upcommerce.com