Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel), Hotjar Form Analysis & Conversion Funnels and X Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • LinkedIn Ads

      Personal Data: Tracker; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • TikTok conversion tracking

      Personal Data: Trackers

  • Analytics

    • HubSpot Analytics

      Personal Data: Tracker; Usage Data

    • Google Analytics 4 and Meta Events Manager

      Personal Data: Trackers

    • Matomo (self-hosted)

      Personal Data: IP address; Trackers; Usage Data

  • Building and running this Application

    • WordPress (self-hosted)

      Personal Data: date of birth; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • SiteGround Hosting

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • HubSpot Chat

      Personal Data: Trackers

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: country; email address; first name

    • Hotjar surveys

      Personal Data: first name

  • Marketing

    • Personal Data: Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Google Ads Remarketing and Facebook Remarketing

      Personal Data: Tracker; Usage Data

    • TikTok Remarketing

      Personal Data: Trackers

  • Tag Management

    • Google Tag Manager and RudderStack (self-hosted)

      Personal Data: Trackers; Usage Data

    • Segment

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Alfonso Zarrella Via Ossi 23 B, Castelvetro di Modena, Modena, Italia

    Owner contact email: marketing@socialcredo.com