Personal Data processed for the following purposes and using the following services:

• • Advertising

    • ClickWall, Clickpoint, GRAPHINIUM, Google Ad Manager, Query Click, LightBox TV and ClickInText

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymised IP

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: Usage Data

    • User ID extension for Google Analytics

      Personal Data: Trackers

    • WooCommerce Order Attribution Tracking

      Personal Data: page views; referral URL; Trackers; Usage Data

  • Commercial affiliation

    • ClickFunnels Backpack

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; phone number; various types of Data

    • Mailing list or newsletter

      Personal Data: email address; first name

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts, Google Maps widget and Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • ClickDesk Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Platform services and hosting

    • WooCommerce

      Personal Data: billing address; data relating to the point of sale; email address; name; order ID; payment info; phone number; shipping address; Trackers; Usage Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: various types of Data

  • Remarketing and behavioural targeting

    • Google Ad Manager Audience Extension

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Mandragora srl – via Capo di Mondo 61 – 50136 Firenze

    Owner contact email: privacy@mandragora.it