Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Email

  • Advertising

    • Google Ads Audience Expansion and Google Ads Optimized Targeting

      Personal Data: gender; interests; page views; Usage Data

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Google Ads Customer Match

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

    • Google Ads Smart Bidding

      Personal Data: device information; page views; search history

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Analytics collected directly

      Personal Data: Trackers; Usage Data

    • Shopify Analytics

      Personal Data: browsing history; clicks; country; device information; product interaction; purchase history; referral URL; session statistics; Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; IP address; Trackers

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

    • Contact form

      Personal Data: email address; first name

  • Content commenting

    • Comment system managed directly

      Personal Data: email address; first name; last name

  • Displaying content from external platforms

    • Google Fonts and Google Maps widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Uptime Robot

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Shopify Chat

      Personal Data: contents of the email or message; Trackers; Usage Data

  • Managing contacts and sending messages

    • MailUp

      Personal Data: email address; first name; last name

    • Klaviyo

      Personal Data: email address; purchase history; Trackers; Usage Data

  • Managing data collection and online surveys

    • Klaviyo Forms

      Personal Data: email address; Trackers; Usage Data

  • Platform services and hosting

    • Shopify

      Personal Data: device information; Trackers; Usage Data

  • Registration and authentication

    • Facebook Authentication

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Google OAuth

      Personal Data: Trackers; Usage Data

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: billing address; city; company name; country; county; date of birth; email address; first name; house number; last name; password; phone number; physical address; state; Tax ID; VAT Number; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Facebook Remarketing and Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

    • Klaviyo segmentation and social advertising

      Personal Data: device information; email address; purchase history; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • Klaviyo CRM

      Personal Data: email address; first name; last name; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    Officina Italia Srl
    Via Privata A. Bernasconi, 3
    24039 Sotto Il Monte Giovanni XXIII (BG)
    P.IVA IT09706970960
    +39 3783048662

    Owner contact email: info@esercitosportswear.it