Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Email

  • Advertising

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel), Google Ads Similar audiences, Meta Lookalike Audience and Google Conversion linker

      Personal Data: Trackers; Usage Data

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

    • Google Ads Customer Match

      Personal Data: country; email address; first name; last name; phone number

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Google Ads Optimized Targeting

      Personal Data: email address; interests; page views; Usage Data

    • Google Ads Smart Bidding and Google Ads Audience Expansion

      Personal Data: Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) and Matomo

      Personal Data: Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; city; country; email address; first name; last name; page views; phone number; shipping address; ZIP/Postal code

    • Google Looker Studio

      Personal Data: country; language

  • Displaying content from external platforms

    • Google Maps widget, Google Fonts, Font Awesome and Video Vimeo

      Personal Data: Trackers; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: Trackers

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: email address; Trackers; Usage Data

  • Registration and authentication

    • Google OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Royal Trading s.r.l. - Via Newton, 62 52100 Arezzo Italy
    P.IVA 01313280511

    Owner contact email: info@serafinishop.com