Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google AdSense, Google Ads Similar audiences, Google Ad Manager and Query Click

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), WordPress Stats and Google Analytics (Universal Analytics) with anonymised IP

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Simple Analytics

      Personal Data: device information; language; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • StatCounter

      Personal Data: Trackers; Usage Data

    • Visitor Tracking

  • Backup saving and management

    • Server Backups

  • Building and running this Application

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; field of activity; first name; last name; phone number; physical address; various types of Data; VAT Number

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Tracker; Usage Data

    • Vimeo video

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Hosting and backend infrastructure

    • Cloudways

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets

      Personal Data: Tracker; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Mailgun

      Personal Data: email address; Trackers; Usage Data

  • Platform services and hosting

    • WordPress.com

      Personal Data: email address; first name; last name

  • Registration and authentication

    • WordPress.com Single Sign On

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioural targeting

    • Google Ads Remarketing and Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Data Protection Complaints (Users in the United Kingdom)

    Users in the United Kingdom have the right to lodge a complaint directly with the Owner regarding how the Owner handles their Personal Data, before raising it with the Information Commissioner's Office (ICO). To submit a complaint, Users can contact the Owner using the contact details provided in this document. The Owner will acknowledge their complaint within 30 days of receipt and will respond without undue delay, keeping them informed of the steps taken and the outcome. If Users are not satisfied with the Owner's response, or if the Owner fails to respond within a reasonable time, they have the right to escalate their complaint to the ICO: ico.org.uk - Tel: 0303 123 1113

Contact information

• • Owner and Data Controller

    Spire Business Communications Limited
    Elgar Business Centre,
    Moseley Road, Hallow,
    Worcester WR2 6NJ

    Owner contact email: info@spiretechgroup.com