Privacy Policy of Yepoda

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

        Personal Data: Trackers; Usage Data

      • Facebook Audience Network

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Facebook Lookalike Audience, Google Ad Manager, Google Ads Similar audiences and Google AdSense

        Personal Data: Cookies; Usage Data

      • TikTok conversion tracking

        Personal Data: Trackers

      • Outbrain

        Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

      • Outbrain conversion tracking (Outbrain pixel) and Outbrain Lookalike Audience

        Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

      • Pinterest Ads

        Personal Data: email address; Trackers

      • SMS opt-in consent

    • Analytics

      • Google Analytics (Universal Analytics)

        Personal Data: Cookies; Usage Data

      • Facebook Analytics for Apps

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Google Analytics Demographics and Interests reports

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

      • Google Analytics 4

        Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

      • Meta Events Manager and Google Analytics (Universal Analytics) with anonymized IP

        Personal Data: Trackers; Usage Data

      • Google Analytics Advertising Reporting Features

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • Northbeam Inc. and AB Tasty (AB Tasty Inc.)

    • Contacting the User

      • Mailing list or newsletter

        Personal Data: country; date of birth; email address; first name; last name

      • Contact form

        Personal Data: city; company name; country; county; date of birth; email address; field of activity; first name; gender; last name; phone number; physical address; User ID; various types of Data; ZIP/Postal code

      • Phone contact

        Personal Data: phone number

    • Content commenting

      • Facebook Comments

        Personal Data: Cookies; Usage Data

    • Content performance and features testing (A/B testing)

      • Google Optimize and Google Optimize 360

        Personal Data: Cookies; Usage Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Handling payments

      • PayPal

        Personal Data: email address

      • Google Pay

        Personal Data: billing address; email address; first name; last name; payment info; shipping address; Trackers

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets

        Personal Data: Cookies; Usage Data

    • Managing contacts and sending messages

      • Mailchimp and Klaviyo

        Personal Data: various types of Data

    • Managing support and contact requests

      • Gorgias

    • Platform services and hosting

      • Shopify

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication

      • Facebook Authentication

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Mention-Me Ltd

    • Registration and authentication provided directly by this Website

      • Direct registration

        Personal Data: billing address; city; country; email address; first name; house number; last name; ZIP/Postal code

    • Remarketing and behavioral targeting

      • Facebook Custom Audience

        Personal Data: Cookies; email address

      • Facebook Remarketing, Google Ads Remarketing and Google Ad Manager Audience Extension

        Personal Data: Cookies; Usage Data

      • Klaviyo segmentation and social advertising

        Personal Data: device information; email address; purchase history; Trackers; Usage Data

      • TikTok Remarketing

        Personal Data: Trackers

      • Outbrain Custom Audience

        Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

    • User database management

      • Klaviyo CRM

        Personal Data: various types of Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Shades finder software for The Dewy Day

      The software used to find shades for the product "The Dewy Day" collects information about Users’ use of the Software. Particularly, User ID and Device ID are collected for the following purposes:

      1. Improvement of Yepoda’s product performance and bug troubleshooting based on the data generated by End users’ devices, including but not limited to maintenance and monitoring of the proper operation of the Yepoda’s products, fixing any problems in their operation, administering the Yepoda’s products, including troubleshooting, dealing with End users’ inquiries, complaints, and requests addressed to the Distributor in connection with Yepoda’s Product operation;
      2. Prevention of Intellectual Property rights infringement by analyzing whether the software was not sublicensed to anyone except Yepoda (“Purpose”).

      Such information is used to receive the license/services in a timely manner from the software, in accordance with the respective Agreement and with Yepoda’s legitimate interest.

      In any case, the software reserves its right to process any non-personal data of End-users which are related to its performance and functionality (e.g., the time needed for activation, etc.). These data will not allow the software to identify any of the users and will be used for technical improvement.

      By using the software, you affirm that you are above 16 years old. If you are below 16 years old, you certify that consent for utilizing the software has been provided or authorized by the individual holding parental responsibility over you.

      All the data collected are not stored by Yepoda. The company owning the software is storing all the data.

      Reach out to support in order to opt-out from the data collection.

    • Data Transfer and Sharing with Third Parties

      In order to provide you with a seamless and personalized experience across our online and physical stores, we may transfer and share your personal data, including your name, email address, order history, and loyalty program status, between our affiliated entities:

      Yepoda GmbH, located in Germany, operates our e-commerce website.

      The Yepoda Haus Milano S.R.L., located in Italy, operates our physical store in Milan.

      These entities may share your personal data to manage your customer profile, process orders, improve customer service, and provide you with relevant communications or offers.

      Furthermore, we may share your personal data with trusted third-party service providers who assist us in delivering our services. These providers include, but are not limited to:

      Klaviyo for email marketing and customer relationship management.

      Gorgias for customer support and service management.

      We ensure that all data transfers are conducted in accordance with GDPR regulations, including the use of appropriate safeguards such as standard contractual clauses, to ensure that your personal data is protected when transferred outside the European Economic Area (EEA), where applicable.

    • MARKETING USE OF USER-GENERATED REVIEWS AND TESTIMONIALS

      When a User submits a review, rating, or testimonial about Yepoda's products or services through this Website or any associated platform (including but not limited to email follow-ups, third-party review platforms, and social media channels), the Owner may request the User's explicit consent to use that content for marketing purposes.

      What we may use: Subject to the User's consent, Yepoda may use the text, star rating, username or first name, and general location (e.g. city or country) included in a review or testimonial for the following purposes:

      - Display on the Yepoda website, including product pages, landing pages, and homepage features
      - Inclusion in email marketing campaigns and newsletters
      - Use in paid advertising, including social media ads and display advertising
      - Sharing on Yepoda's own social media channels
      - Use in printed or digital marketing materials, press materials, and brand communications

      How consent is obtained: Where required by applicable law (including the GDPR for Users in the European Union), Yepoda will obtain explicit, freely given, and informed consent from the User prior to using their review content for any marketing purpose. This consent may be requested at the point of review submission via a clearly labeled opt-in checkbox, or via a follow-up communication.

      What happens if consent is not given: Providing consent for marketing use is entirely optional and voluntary. Declining to give consent will not affect the User's ability to submit a review, make a purchase, or access any features of the Website or Service.

      Withdrawal of consent: Users who have previously consented to the marketing use of their review may withdraw that consent at any time by contacting the Owner at info@yepoda.com. Upon withdrawal of consent, Yepoda will cease using the relevant review content in new marketing materials. Where technically and operationally feasible, Yepoda will also remove the review from existing marketing materials within a reasonable timeframe.

      Personal Data processed: first name; last name (where provided); username; review content; star rating; country or city (where provided).

      Legal basis of processing: User consent (Art. 6(1)(a) GDPR).

Contact information

    • Owner and Data Controller

      Yepoda GmbH
      Schwedter Straße 36A
      10435 Berlin
      Germany

      Owner contact email: hi@yepoda.com