Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager, Google Ads conversion tracking and Google Ads Similar audiences

      Personal Data: Trackers; Usage Data

    • Google Ads Customer Match

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Analytics collected directly

      Personal Data: Trackers; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Trackers

    • Cloudflare Web Analytics

      Personal Data: device information; language; Usage Data

  • Backup saving and management

    • Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Building and running this Application

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service; device information; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data

  • Data transfer outside of the UK

    • Data transfer abroad based on consent (UK), Data transfer abroad based on standard contractual clauses (UK), Data transfers according to a UK adequacy regulation and Other legal basis for Data transfer abroad (UK)

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Maps widget, Google Fonts and Font Awesome

      Personal Data: Trackers; Usage Data

  • Remarketing and behavioural targeting

    • Google Ad Manager Audience Extension and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Central Business School
    Milton Keynes Business Centre,
    Foxhunter Drive,
    Linford Wood,
    MK14 6GD

    Owner contact email: admissions@centralbusinessschool.co.uk