Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Read advertisements

  • Advertising

    • Google Ads conversion tracking, Google Ads Similar audiences, Meta ads conversion tracking (Meta pixel), Facebook Lookalike Audience, Hotjar Form Analysis & Conversion Funnels, Jetpack , Criteo, Microsoft Advertising, TikTok conversion tracking and Teads

      Personal Data: Trackers; Usage Data

    • Facebook Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) with anonymized IP and Google Analytics (Universal Analytics)

      Personal Data: Trackers; Usage Data

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated while using the service

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter and Contact form

      Personal Data: email address

  • Content performance and features testing (A/B testing)

    • Google Optimize 360 and Google Optimize

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • YouTube IFrame Player and YouTube Data API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service

    • YouTube video widget, Instagram widget, Spotify widget and Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: Trackers

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Microsoft Clarity

      Personal Data: clicks; interaction events; session duration; Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

    • MailerLite widget

      Personal Data: Trackers

  • Interaction with external social networks and platforms

    • YouTube button and social widgets

      Personal Data: Usage Data

    • PayPal button and widgets

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • LiveChat Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address

    • Mailjet

      Personal Data: email address; Trackers; Usage Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Trackers

  • Registration and authentication

    • Facebook Authentication

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: email address; password; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics, Facebook Remarketing, Google Ads Remarketing, LinkedIn Website Retargeting and TikTok Remarketing

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Bunny CDN

      Personal Data: Usage Data

  • User database management

    • OptinMonster

      Personal Data: clicks; email address; name; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Mia Burton Srl
    via XII Gennaio 16 - 90141 Palermo - Italy
    Vat Number 06760920824
    Legal Represantive: Carlo Alberto Lipari

    Owner contact email: privacy@miaburton.com