Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta Lookalike Audience, Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Google Ads Similar audiences

      Personal Data: Trackers; Usage Data

    • WhatsApp Business direct marketing

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: date of birth; Usage Data

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; IP address; Trackers

  • Contacting the User

    • Mailing list or newsletter and Contact form

      Personal Data: city; email address; first name; last name; phone number

    • Phone contact

      Personal Data: phone number

  • Displaying content from external platforms

    • Font Awesome, Google Fonts, Google Maps widget and YouTube video widget

      Personal Data: Trackers; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets and LinkedIn button and social widgets

      Personal Data: Trackers; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: city; email address; first name; last name; phone number

  • Managing support and contact requests

    • WhatsApp Business customer support

      Personal Data: Data communicated while using the service; Usage Data

  • Remarketing and behavioural targeting

    • Facebook Remarketing and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Silvauto S.p.A.
    Via Roma, 200 - 24064 Grumello del Monte (BG)
    Telefono +39 035 830800 R.A.
    Codice Fiscale e Partita IVA: 02967700168

    Owner contact email: info@silvauto.it