Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Access private data

  • Advertising

    • Microsoft Advertising, Google Ad Manager, Facebook Lookalike Audience and Criteo

      Personal Data: Cookies; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Google DV360

      Personal Data: Trackers; Usage Data

    • Google Campaign Manager 360

      Personal Data: geographic position; Tracker; Usage Data

    • TikTok conversion tracking and Pinterest Ads

      Personal Data: Trackers

  • Analytics

    • Google Analytics

      Personal Data: Cookies; Usage Data

  • Content commenting

    • Facebook Comments

      Personal Data: Tracker; Usage Data

  • Hosting and backend infrastructure

    • Akamai Content Delivery Network

      Personal Data: Tracker; Usage Data

  • Infrastructure monitoring

    • New Relic

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • Salesforce Live Agent

      Personal Data: Data communicated while using the service

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: Trackers

  • Remarketing and behavioral targeting

    • Facebook Remarketing

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

    • Criteo Dynamic Retargeting and Google Ads Remarketing

      Personal Data: Tracker; Usage Data

  • User database management

    • Salesforce Marketing Cloud

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Google Youtube

    We build a range of services that help millions of people daily to explore and interact with the world in new ways. Our services include:
    
    - Google apps, sites and devices, such as Search, YouTube and Google Home
    - Platforms such as the Chrome browser and Android operating system
    - Products that are integrated into third-party apps and sites, like ads, analytics and embedded Google Maps
    
    You can use our services in a variety of ways to manage your privacy. For example, you can sign up for a Google Account if you want to create and manage content like emails and photos, or see more relevant search results. And you can use many Google services when you’re signed out or without creating an account at all, like searching on Google or watching YouTube videos. You can also choose to browse the web in a private mode, like Chrome Incognito mode. And across our services, you can adjust your privacy settings to control what we collect and how your information is used.
    
    Privacy Policy
    
    Opt Out

Contact information

• • Owner and Data Controller

    Max Mara Fashion Group S.r.l. Unipersonale (MMFG)
    Via Pietro Giannone 10 - 10121 Torino (TO)
    P.IVA 05839750014/ C.F.: 00678310350
    Uffici/Sede amministrativa: Via Giulia Maramotti, 4 - 42124 Reggio Emilia (RE)
    Codice SDI SN4CSRI
    PEC: maxmarafashiongroup@legalmail.it

    Owner contact email: info@maxmarafashiongroup.com