Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Criteo and Microsoft Advertising

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Tracker; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: website

  • Displaying content from external platforms

    • Swiftype

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • Venmo Business

      Personal Data: data relating to the point of sale; payment info

  • Hosting and backend infrastructure

    • Amazon S3

      Personal Data: Usage Data

  • Managing contacts and sending messages

    • Attentive

      Personal Data: contents of the email or message; Data communicated in order to use the Service

    • Klaviyo

      Personal Data: email address; purchase history; Trackers; Usage Data

  • Platform services and hosting

    • Shopify

      Personal Data: first name

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: billing address; company name; email address; phone number; physical address; username

  • Remarketing and behavioral targeting

    • Adobe Audience Manager and Criteo Dynamic Retargeting

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

    • jsDelivr CDN

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    BulbAmerica
    3500 Review Ave, Long Island City, NY 11101, US

    Owner contact email: support@bulbamerica.com