Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Microsoft Advertising

      Personal Data: Cookies; Usage Data

    • Terminus and Salesforce

      Personal Data: Tracker; Usage Data

  • Analytics

    • Display Advertising extension for Google Analytics, Google Analytics and Google Analytics with anonymized IP

      Personal Data: Cookies; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Contacting the User

    • Contact form

      Personal Data: company name; country; email address; first name; last name; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: address; company name; email address; first name; last name; website; ZIP/Postal code

    • DialPad

  • Displaying content from external platforms

    • Wistia widget and Google Maps widget

      Personal Data: Cookies; Usage Data

  • Hosting and backend infrastructure

    • Algolia

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Pingdom

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • Zendesk Chat

      Personal Data: email address; first name; phone number

  • Managing landing and invitation pages

    • Unbounce

      Personal Data: Cookies; email address; Usage Data

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics and LinkedIn Website Retargeting

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Segment

      Personal Data: Cookies; Usage Data

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • Salesforce Sales Cloud and Pardot

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Performance Fabrics Inc DBA HexArmor
    640 Leffingwell AVE NE
    Grand Rapids, Michigan 49505

    Owner contact email: privacy@hexarmor.com