Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google AdSense and Google Ad Manager

      Personal Data: Cookies; Usage Data

    • Direct Email Marketing (DEM)

      Personal Data: email address

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) with anonymized IP, Google Analytics (Universal Analytics) and Analytics collected directly

      Personal Data: Cookies; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • User ID extension for Google Analytics

      Personal Data: Cookies

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: address; city; company name; country; email address; first name; last name; phone number; province; state; various types of Data; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Device permissions for Personal Data access

    • Device permissions for Personal Data access

      Personal Data: Approximate location permission (continuous); Approximate location permission (non-continuous); Call permission; Contacts permission; Phone permission; Reminders permission; SMS permission; Social media accounts permission

  • Displaying content from external platforms

    • Google Calendar widget, Google Maps widget and Google Programmable Search Engine

      Personal Data: Cookies; Usage Data

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Google Pay

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with live chat platforms

    • Crisp Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Location-based interactions

    • Geolocation and Non-continuous geolocation

      Personal Data: geographic position

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: country; Data communicated while using the service; date of birth; email address; first name; gender; geographic position; last name; number of employees; phone number; physical address; profession; state; Trackers; Usage Data; website

  • Registration and authentication

    • Google OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Facebook Authentication

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: address; billing address; city; company name; Cookies; country; email address; first name; house number; last name; phone number; profile picture; state; various types of Data; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Google Ad Manager Audience Extension and Remarketing with Google Analytics

      Personal Data: Cookies; Usage Data

    • Facebook Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Selling goods and services online

    • ResNexus

  • Social features

    • Public profile

      Personal Data: address; city; company name; country; date of birth; email address; first name; gender; geographic position; last name; phone number; picture; profession; province; state

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Amazon CloudFront

      Personal Data: browser information; city; country; county; device information; geography/region; IP address; latitude (of city); longitude (of city); metro area; operating systems; state; Usage Data; ZIP/Postal code

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Push notifications

    This Website may send push notifications to the User to achieve the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for this Website, some or all of the apps on the particular device.
    Users must be aware that disabling push notifications may negatively affect the utility of this Website.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

  • The Service is not directed to children under the age of 13

    Users declare themselves to be adult according to their applicable legislation. Minors may use this Website only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Website.

Contact information

• • Owner and Data Controller

    Heart of the Village Inn
    5347 Shelburne Rd
    Shelburne, VT 05482, USA

    Owner contact email: innkeeper@heartofthevillage.com