Privacy Policy of www.ticino.ch

This Website collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Access to third party accounts

      • Facebook account access

        Permissions: Email

    • Advertising

      • Google Ad Manager

        Personal Data: Cookies and Usage Data

    • Analytics

      • Google Analytics, Google Tag Manager, Hotjar Form Analysis & Conversion Funnels and Google Ads conversion tracking

        Personal Data: Cookies and Usage Data

    • Contacting the User

      • Mailing list or newsletter and Contact form

        Personal Data: email address, first name and last name

    • Content performance and features testing (A/B testing)

      • Google Website Optimizer

        Personal Data: Cookies and Usage Data

    • Displaying content from external platforms

      • Google Site Search, Vimeo video, Google Maps widget, Instagram widget, Issuu widget and YouTube video widget

        Personal Data: Cookies and Usage Data

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service

    • Infrastructure monitoring

      • New Relic and Uptime Robot

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • MailChimp widget

        Personal Data: email address, first name and last name

      • Wufoo widget

        Personal Data: Cookies and Usage Data

    • Interaction with external social networks and platforms

      • AddThis, Facebook Like button and social widgets, Twitter Tweet button and social widgets and Pinterest “Pin it” button and social widgets

        Personal Data: Cookies and Usage Data

    • Managing contacts and sending messages

      • MailChimp

        Personal Data: email address

    • Registration and authentication

      • Facebook Authentication and Google OAuth

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Remarketing through Google Analytics for Display Advertising

        Personal Data: Cookies and Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Cookies and various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • Policy on the Processing of Personal Data Collected as Part of the Ticino Ticket Programme

      A. Introduction

      This document outlines our policy regarding the processing of users’ personal data as part of the Ticino Ticket tourism promotion programme.

      Users are advised to read this document carefully: By requesting the issue of a Ticino Ticket from a host or by completing the online form received from a host by email, the user is deemed to have accepted these provisions for themself and for any other users named by the user upon signing up to the programme. By signing up to the Ticino Ticket programme, the user confirms that he or she has obtained the necessary informed consent from all the other users concerned. For users under 16 years of age, consent must be given by their legal guardian.

      This document supplements the terms of use of the Ticino Ticket, which can be downloaded here: https://www.ticino.ch/en/ticket/faq-tourist.html.

      Use and navigation of the Ticino Turismo website are subject to the policies and provisions on privacy, the processing of personal data and the use of cookies published on the website.


      B. The Ticino Ticket Programme

      The Ticino Ticket is offered free of charge to visitors staying at hotels, youth hostels or camping sites and entitles them to free travel on all means of public transport within the Arcobaleno fare network (https://arcobaleno.ch/). It also entitles visitors to special offers and discounts on boats and cableways and at key tourist attractions throughout the Canton.

      The Ticino Ticket is for use by the named holder only. It is available to visitors spending at least one night in the Canton of Ticino and is valid for the length of their stay. It is issued by the host as a non-transferable paper travelcard and is part of a project to promote tourism. When a Ticino Ticket is issued, personal data is collected from the card holder and processed as detailed in Section D below for the purpose of verifying the card’s validity and the holder's identity during their stay and during the provision of services.


      C. Management of the Ticino Ticket Programme and Communication

      Ticino Turismo is the brand name under which the company Agenzia turistica ticinese SA (7, Via Canonico Ghiringhelli, P.O. Box 1441, 6501 Bellinzona) operates.

      The Ticino Ticket programme is managed by Ticino Turismo in terms of administration and IT. Ticino Turismo acts as an intermediary in offering tourists a travelcard entitling them to free use of public transport throughout the canton, in so doing helping to relieve the burden on the environment.

      The supply of goods and/or services and/or special offers to Ticino Ticket holders is the sole responsibility of the companies and affiliated third parties (public transport, cableway operators, tourist destinations etc.), in respect of which Ticino Turismo offers no guarantee as to quality, safety, security, punctuality or availability.

      For any issues concerning the protection of personal data, feel free to email us at ticket@ticino.ch. For questions or any other matters, you may call Ticino Turismo on +41 91 825 70 56.


      D. Collection of Personal Data, Purpose and Retention Period

      Personal data

      The Ticino Ticket is for use by the named holder only. It is available to visitors spending at least one night in the Canton and is issued for the length of the visitor’s stay. The following personal data is required for the issue of a Ticino Ticket (category A data):

      - First name
      - Last name
      - Date of birth
      - Town/city of residence
      - Holiday accommodation
      - Check-in date
      - Check-out date

      Optionally, the following personal data may also be entered in the system (category B data):

      - Email address (may be provided by the user only)
      - Telephone number (may be provided by the user only)

      Entry and Storage of Personal Data in the System

      Personal data may be entered in the system two ways:

      a) by the host, who is authorised to enter the necessary data on the platform using booking data or data provided by the user on acceptance, or

      b) by the user, who may enter their own personal data and the personal data of other applicants in a form emailed to them by their host.

      The email address to which the host sends the form is not stored in the Ticino Ticket system.

      The data entered on the Ticino Ticket platform is stored on a server that is located in Switzerland and owned by Ticino Turismo. Ticino Turismo guarantees that the servers are managed solely by its own dedicated staff.

      Purpose, Data Processing and Retention Period

      Personal Details

      The processing of category-A personal data (data required for the issue of the Ticino Ticket) is required for use of the Ticino Ticket. This information is needed by the Arcobaleno fare network for the issue of day travelcards and ensures accurate provision of services, preventing fraud and ambiguity during the guest’s stay in the Ticino.

      All data shall remain between Ticino Turismo and the host: under no circumstances will it be disclosed or disseminated to third parties outside of this context. Email addresses and telephone numbers are used for the purpose of newsletter subscriptions and participation in a visitor satisfaction survey (see next heading).

      Under no circumstances will the data be used for commercial purposes or passed on to third parties except with the user’s express consent. The data is used in anonymised, aggregate form for statistical purposes and to study travellers’ behaviour and use of the Ticino Ticket. The aggregate data is shared with project partners (hosts and tourist attraction operators) via access to the statistics dashboard.

      Ticino Turismo Newsletter and Visitor Satisfaction Survey

      If the user enters their email address and/or telephone number in the system and, when entering their details, expressly consents to their personal data being used for marketing purposes, this data will be passed on to newsletter and survey service provider MailChimp (Mailchimp’s privacy policy: https://mailchimp.com/legal/privacy/) for the purpose of sending messages relating to the following:

      - Subscription to Ticino Turismo’s general newsletter
      - Online survey to assess the visitor’s experience of the Ticino Ticket

      MailChimp is a US-based service provider which has joined the Swiss-US Privacy Shield personal data protection programme. Nevertheless, Ticino Turismo cannot and does not assume any responsibility or offer any guarantee in respect thereof.

      Commercial Purposes, Profiling and Marketing

      If the user enters their email address and/or telephone number in the system and, when entering their details, expressly consents to their personal data being used for marketing, profiling and sharing with third parties and/or for commercial purposes, Ticino Turismo shall be authorised to use the user’s personal data to the extent specifically authorised by the user upon registration.

      The personal data of Ticino Ticket holders under 16 years of age shall be excluded from commercial, profiling and marketing programmes and shall not be disclosed to third parties.

      Personal Data Retention Period

      Unless otherwise instructed by the user or provided by the Law or this policy or by order of any authority, all personal data will be deleted or anonymised within 10 days of expiry of the Ticino Ticket.

      Users’ Rights

      Personal data shall be deleted from the system when the holder surrenders the Ticino Ticket or explicitly requests deletion of their personal data.

      The user is entitled to check their personal data to ensure that it is correct and to request that it be modified, corrected and/or updated as necessary. Upon written request, the user has the right to be informed as to whether and how their personal data is used. In certain specific circumstances, if so prescribed by law, access to the user’s data may be denied.

      Security

      The Ticino Ticket platform takes all reasonable security measures, according to and proportional with the circumstances, to prevent unauthorised access, use, transmission, modification, loss and destruction of personal data. These include technical measures (in particular, encryption), physical measures and organisational measures. Nevertheless, given the nature of the Internet as an “open network”, Ticino Turismo cannot and does not offer any guarantee regarding the interception or purchase of data by unauthorised third parties.


      E. Governing Law and Jurisdiction

      The legal relationship between the user and Agenzia turistica ticinese SA, Bellinzona, shall be governed exclusively by Swiss substantive law, excluding the provisions of international private law, without prejudice to the provisions of mandatory law.

      The Parties agree that the magistrates’ court of Bellinzona (TI) shall have exclusive jurisdiction in any dispute, without prejudice to the provisions of mandatory law.

Contact information

    • Owner and Data Controller

      Agenzia turistica ticinese SA
      Via Ghiringhelli
      6500 Bellinzona

      Owner contact email: web@ticino.ch