Privacy Policy of

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Access to third party accounts

      • Facebook account access

        Permissions: Email

    • Advertising

      • AddThis

        Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

      • Google Ad Manager

        Personal Data: Cookies; Usage Data

    • Analytics

      • Google Ads conversion tracking

        Personal Data: Cookies; Usage Data

      • Pinterest Conversion Tag

        Personal Data: device information; Tracker; Usage Data

      • Meta ads conversion tracking (Meta pixel)

        Personal Data: Tracker; Usage Data

      • Google Analytics Demographics and Interests reports

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

      • YouTube Analytics and Reporting API

        Personal Data: Data communicated while using the service

      • Google Analytics 4

        Personal Data: browser information; city; device information; number of Users; session statistics; Trackers; Usage Data

    • Contacting the User

      • Mailing list or newsletter and Contact form

        Personal Data: email address; first name; last name

    • Displaying content from external platforms

      • Vimeo video, Google Maps widget, Instagram widget and YouTube video widget

        Personal Data: Cookies; Usage Data

      • Google Fonts

        Personal Data: Trackers; Usage Data

      • Mapbox widget

        Personal Data: Tracker; Usage Data

    • Infrastructure monitoring

      • New Relic

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

      • Uptime Robot

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets, Twitter Tweet button and social widgets and Pinterest “Pin it” button and social widgets

        Personal Data: Cookies; Usage Data

    • Managing data collection and online surveys

      • JotForm

        Personal Data: country; email address; first name; last name; Usage Data

    • Managing support and contact requests

      • Salesforce Service Cloud

        Personal Data: Data communicated while using the service; Trackers; various types of Data as specified in the privacy policy of the service

    • Registration and authentication

      • Facebook Authentication

        Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

      • Google OAuth

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Google Signals

        Personal Data: Tracker; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

    • User database management

      • Salesforce Marketing Cloud

        Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Policy on the Processing of Personal Data Collected as Part of the Ticino Ticket Programme

      A. Introduction

      In this document, the Data Controller informs the User about the personal data processing performed as part of the “Ticino Ticket” tourism promotion programme.

      When the User completes the online form received from the accommodation via email and signs up to the Ticino Ticket programme, the User declares that he/she has obtained all the necessary informed consents from the other people whose details he/she has entered, in compliance with personal data protection legislation.

      This document supplements the terms of use of the Ticino Ticket, which can be downloaded here:

      Use and navigation of the Ticino Turismo website are subject to the policies and provisions on privacy, the processing of personal data and the use of cookies published on the website.

      B. Data controller

      Agenzia turistica ticinese SA, Via Canonico Ghiringhelli 7,
      Casella postale 1441, 6501 Bellinzona.
      phone: +41 91 825 70 56

      C. The Ticino Ticket Programme

      The Ticino Ticket is offered free of charge to visitors staying at hotels, youth hostels or camping sites and entitles them to free travel on all means of public transport within the Arcobaleno fare network ( It also entitles visitors to special offers and discounts on boats and cableways and at key tourist attractions throughout the Canton.

      The Ticino Ticket is for use by the named holder only. It is available to visitors spending at least one night in the Canton of Ticino and is valid for the length of their stay. It is issued by the host as a non-transferable paper travelcard and is part of a project to promote tourism. When a Ticino Ticket is issued, personal data is collected from the card holder and processed as detailed in Section E below for the purpose of verifying the card’s validity and the holder's identity during their stay and during the provision of services.

      D. Management of the Ticino Ticket Programme and Communication

      Ticino Turismo is the brand name under which the company Agenzia turistica ticinese SA (7, Via Canonico Ghiringhelli, P.O. Box 1441, 6501 Bellinzona) operates.

      The Ticino Ticket programme is managed by Ticino Turismo in terms of administration and IT. Ticino Turismo acts as an intermediary in offering tourists a travelcard entitling them to free use of public transport throughout the canton, in so doing helping to relieve the burden on the environment.

      The supply of goods and/or services and/or special offers to Ticino Ticket holders is the sole responsibility of the companies and affiliated third parties (public transport, cableway operators, tourist destinations etc.), in respect of which Ticino Turismo offers no guarantee as to quality, safety, security, punctuality or availability.

      For any issues concerning the protection of personal data, feel free to email us at For questions or any other matters, you may call Ticino Turismo on +41 91 825 70 56.

      E. Collection of Personal Data, Purpose and Retention Period

      Personal data

      The Ticino Ticket is for use by the named holder only. It is available to visitors spending at least one night in the Canton and is issued for the length of the visitor’s stay. The following personal data is required for the issue of a Ticino Ticket (category A data):

      - First name
      - Last name
      - Date of birth
      - Town/city of residence
      - Holiday accommodation
      - Check-in date
      - Check-out date

      Optionally, the following personal data may also be entered in the system (category B data):

      - Email address (may be provided by the user only)
      - Telephone number (may be provided by the user only)

      Entry and Storage of Personal Data in the System

      Personal data may be entered in the system two ways:

      a) by the host, who is authorised to enter the necessary data on the platform using booking data or data provided by the user on acceptance, or

      b) by the user, who may enter their own personal data and the personal data of other applicants in a form emailed to them by their host.

      The email address to which the host sends the form is not stored in the Ticino Ticket system.

      The data entered on the Ticino Ticket platform is stored on a server that is located in Switzerland and owned by Ticino Turismo. Ticino Turismo guarantees that the servers are managed solely by its own dedicated staff.

      Purpose, Data Processing and Retention Period


      Category A data
      The processing of category-A personal data (data required for the issue of the Ticino Ticket) is required for use of the Ticino Ticket. This information is needed by the Arcobaleno fare network for the issue of day travelcards and ensures accurate provision of services, preventing fraud and ambiguity during the guest’s stay in the Ticino.

      Category B data
      Upon the User’s consent, Category B data is processed for the purpose of subscribing to the promotional newsletter and participation in the satisfaction survey.
      The newsletter and survey service is provided by MailChimp, a supplier based in the USA that has signed up to the CH – US Privacy Shield personal data protection programme. This is Mailchimp’s privacy policy (https://
      The User may withdraw his/her consent at any time without prejudice to the legality of processing based on consent prior to withdrawal.

      Who can access the data

      In addition to the Data Controller, your data can also be accessed by other subjects, including both companies and professionals:
      • employees and administrators working for the Data Controller
      • subjects responsible for managing the platform hardware and software and service providers (including hosting providers)
      The Data Controller will notify interested parties, who request it using the contact details provided, of the identity and contact details of the data processor, as well as the data or data categories that it processes.
      In no circumstances will the data be used for commercial purposes or transferred to third parties, without the express consent of the user.
      Data in an aggregate/anonymous format is used for statistical purposes and for behavioural and Ticino Ticket use analysis and is shared with the project partners (accommodation providers and attractions).

      Ticino Turismo Newsletter and Visitor Satisfaction Survey

      If the user enters their email address and/or telephone number in the system and, when entering their details, expressly consents to their personal data being used for marketing purposes, this data will be passed on to newsletter and survey service provider MailChimp (Mailchimp’s privacy policy: for the purpose of sending messages relating to the following:

      - Subscription to Ticino Turismo’s general newsletter
      - Online survey to assess the visitor’s experience of the Ticino Ticket

      MailChimp is a US-based service provider which has joined the Swiss-US Privacy Shield personal data protection programme. Nevertheless, Ticino Turismo cannot and does not assume any responsibility or offer any guarantee in respect thereof.

      Commercial Purposes, Profiling and Marketing

      If the user enters their email address and/or telephone number in the system and, when entering their details, expressly consents to their personal data being used for marketing, profiling and sharing with third parties and/or for commercial purposes, Ticino Turismo shall be authorised to use the user’s personal data to the extent specifically authorised by the user upon registration.

      The personal data of Ticino Ticket holders under 16 years of age shall be excluded from commercial, profiling and marketing programmes and shall not be disclosed to third parties.

      Personal Data Retention Period

      Unless otherwise instructed by the user or provided by the Law or this policy or by order of any authority, all personal data will be deleted or anonymised within 15 days of expiry of the Ticino Ticket.

      In the event of signing up to the newsletter, category B data is kept until the User unsubscribes from the newsletter service, subject to the time it takes to implement this.

      Users’ Rights

      Personal data shall be deleted from the system when the holder surrenders the Ticino Ticket or explicitly requests deletion of their personal data.

      The user is entitled to check their personal data to ensure that it is correct and to request that it be modified, corrected and/or updated as necessary. Upon written request, the user has the right to be informed as to whether and how their personal data is used. In certain specific circumstances, if so prescribed by law, access to the user’s data may be denied.


      The Ticino Ticket platform takes all reasonable security measures, according to and proportional with the circumstances, to prevent unauthorised access, use, transmission, modification, loss and destruction of personal data. These include technical measures (in particular, encryption), physical measures and organisational measures. Nevertheless, given the nature of the Internet as an “open network”, Ticino Turismo cannot and does not offer any guarantee regarding the interception or purchase of data by unauthorised third parties.

      F. Governing Law and Jurisdiction

      The legal relationship between the user and Agenzia turistica ticinese SA, Bellinzona, shall be governed exclusively by Swiss substantive law, excluding the provisions of international private law, without prejudice to the provisions of mandatory law.

      The Parties agree that the magistrates’ court of Bellinzona (TI) shall have exclusive jurisdiction in any dispute, without prejudice to the provisions of mandatory law.

    • Terms of participation in Facebook/Instagram contests

      Contest promoter
      The competition is promoted by Ticino Turismo, Via Canonico Ghiringhelli 7, CH-6500 Bellinzona (hereinafter the "promoter").
      The competition is not endorsed, sponsored, or administered by Facebook. Ticino Turismo exempts Facebook from all claims regarding the competition. All agreements are concluded between the participants and Ticino Turismo. The recipient of the information provided by the participants is Ticino Turismo.

      Conditions of participation
      All natural persons over the age of 18 and resident in Switzerland at the time of participation are authorised to participate in the contest. Employees of Ticino Turismo and their families are excluded from participation. The modalities of participation are indicated in the post.
      Participation in the competition is given when a user complies with the conditions of the competition indicated in the post.
      Only one participation per Facebook/Instagram user is possible.

      Prizes and notification of winners
      The prize is indicated in the post. Winners are not entitled to a cash refund, exchange, modification, or adjustment of their prize. The winners will be drawn by lot, unless otherwise specified in the post.
      The winners will be informed by private message on Facebook or Instagram within one working day after the end of the competition. From the moment of notification of the prize, a period of 72 hours will begin, during which the winner must provide Ticino Turismo with his or her postal address to send the prize. If a winner does not notify Ticino Turismo within this period, Ticino Turismo may award the prize to another competitor selected in accordance with the provisions of these regulations.

      Exclusion from the competition
      Ticino Turismo is authorised to exclude participants in the competition in the presence of justified reasons, such as violation of the following conditions of participation, attempt to influence the course of the competition, manipulation, etc.
      Comments that do not respect the Facebook or Instagram community standards/guidelines or the netiquette of the Facebook page of Ticino Turismo will be deleted without further notification at the time of discovery. The participant will be excluded from the competition.

      Right to interruption / modification of the contest
      The promoter reserves the right to adapt, modify or terminate the contest if necessary. It also reserves the right to modify the rules, conditions of admission or the determination of the winner at any time. Such an interruption may occur if it is no longer possible to guarantee the normal running of the competition for technical or legal reasons.

      Data protection
      The data are used, recorded, and processed exclusively within the context of the competition and transmitted only to the parties directly involved in the running of the contest, conditions that the participant expressly declares to accept.
      All comments, questions or complaints regarding the competition should not be addressed to Facebook, but to with the object "Facebook Competition". Legal avenues are excluded.

      The place of jurisdiction is the district court of Bellinzona. The applicable law is Swiss law.

Contact information

    • Owner and Data Controller

      Agenzia turistica ticinese SA
      Via Ghiringhelli 7
      6500 Bellinzona

      Owner contact email: