Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Microsoft Advertising

      Personal Data: Cookies; Usage Data

    • Google Ads conversion tracking and Google Ads Similar audiences

      Personal Data: Trackers; Usage Data

    • Google Ads enhanced conversions

      Personal Data: address; answers to questions; city; contact details; country; Data communicated while using the service; date of birth; email address; first name; last name; phone number; Trackers; ZIP/Postal code

    • Google Ads Audience Expansion

      Personal Data: clicks; date of birth; gender; household income; Usage Data

    • Google Ads Smart Bidding

      Personal Data: device information; email address; first name; geographic position; language; last name; page views; referral URL; search history; Usage Data

    • Google Ads Optimized Targeting

      Personal Data: children; clicks; date of birth; education history; email address; first name; gender; homeownership status; household income; interests; last name; page views; Usage Data

    • Google Ads Customer Match

      Personal Data: country; email address; first name; last name; phone number; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); User ID; ZIP/Postal code

  • Analytics

    • HubSpot Analytics

      Personal Data: Cookies; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics Granular location and device data collection

      Personal Data: browser information; city; device information; number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number

  • Displaying content from external platforms

    • Google Fonts and TripAdvisor widget

      Personal Data: Trackers; Usage Data

    • Elfsight

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Handling payments

    • Stripe and PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Hosting and backend infrastructure

    • SiteGround Hosting

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Trackers; Usage Data

  • Platform services and hosting

    • WooCommerce

      Personal Data: billing address; email address; name; order ID; phone number

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Remarketing with Google Analytics and Google Signals

      Personal Data: Trackers; Usage Data

  • SPAM protection

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Google Hosted Libraries

      Personal Data: Trackers; Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Maria Carla Monaco - via Gioberti 91 - 50121 Firenze

    Owner contact email: privacy@guidaly.com